Starbooked

Baking Secrets

@bakingsecretsbyanna · CY · EN

Anna, @bakingsecretsbyanna, is a self-taught baker based in Cyprus who posts mostly short baking recipe videos. The channel has about 22,500 subscribers and a median of roughly 1,300 views per video, publishing around 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Baking

Short recipe reels with steady output for dessert and snack brands

  • Around 50 uploads per year keeps a brand present in feeds without long gaps.
  • Median of roughly 1,300 views per short with a 2.3% engagement rate.
  • Recipe format suits ingredients that can be folded into a dessert or snack.
Best fordessert ingredient brandskitchen tools and baking supplies
Watch forViews per video are modest, so reach is limited compared with larger food channels.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
short vertical recipe clips, step-by-step pancake and cookie builds, recipe reveal with written recipe in description
Tone
cozy, playful
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 20 seconds for most uploads, up to about 90 seconds for full recipes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.3%
Likes and comments per view on recent videos
Audience asks abouthow to make the recipe with fewer ingredientswhether a specific swap works, such as dairy or sugar substitutesingredient quantities and baking times
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
70%women
30%men
Countries
🇺🇸 United States30%
🇬🇧 United Kingdom20%
🇨🇦 Canada10%
🇦🇺 Australia8%
LanguagesEnglish 90%Other 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe videos on indulgent desserts such as cookies, brownies and pancakes with no concerning content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube23k1.3k49

Benchmark score: 42 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 1 days ago.

Collabs💌 - bakingsecrets@outlook.com 22-year-old self‑taught baker, currently studying International Business in London and building Baking Secrets by Anna into a global dessert brand. I started baking as a kid in Cyprus, testing recipes in my tiny kitchen and sharing every win (and fail) online. Now I create easy indulgent bakes, healthier dessert twists, and series-style recipes that fit real life, from student schedules to busy weekdays. If you love cosy treats, creative flavours, and honest baking “secrets” that actually make a difference, you’re in the right place - come bake along wit
Baking Secrets 's own profile description on YouTube

Are you Baking Secrets ? Claim or remove this profile.

About Baking Secrets

Baking Secrets by Anna, run by @bakingsecretsbyanna, is a YouTube channel of short baking recipe videos from a creator based in Cyprus. The channel posts mostly vertical clips under about 20 seconds, with some full recipes running longer, and recent uploads cover cookies, pancakes, brownies, cheesecakes and popsicles. The channel uploads roughly 50 times a year.

According to public channel data, the channel has about 22,500 subscribers and a median of around 1,300 views per video. Audience estimates suggest viewers are mostly English-speaking adults in their twenties and thirties, though these figures are modeled rather than reported by the creator.

Brands in dessert ingredients or baking tools may find this channel useful for frequent, low-cost recipe placements. At an estimated $20 to $35 per 1,000 median views for long-form work, or $4 to $8 per 1,000 for Shorts-heavy channels, the typical sponsored video here falls in the $150 to $250 range, a fraction of the $10 to $30 CPM typical for paid ads.

Written from Baking Secrets 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Baking Secrets can edit or remove this page at any time.

Questions about Baking

How much does Anna charge for a sponsored video?

Based on public metrics, a sponsored integration on Baking Secrets by Anna is estimated at $150 to $250 per video. The channel's content is mostly short-form, so the rate is calculated at the lower Shorts-heavy range.

What does Anna post about on YouTube?

Anna posts short baking recipe videos, including cookies, pancakes, brownies, cheesecakes, cakes and popsicles. Most clips are under 20 seconds, with a few full recipes running up to about 90 seconds.

How do I contact Anna for a brand deal?

Contact details for Anna are listed in the channel description. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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