Starbooked

bassettfurniture

@bassettfurniture · EN

Bassett Furniture (@bassettfurniture), a US furniture brand founded in 1902, runs a YouTube channel with about 1,810 subscribers and a median of 51 views per video. It posts Shorts-heavy product and craftsmanship clips roughly six times a quarter. Sponsored integrations for this channel would cost $150 to $250 per video, a range that reflects its low median views.

Why brands book bassettfurniture

Brand-owned furniture channel with a strong US-made craftsmanship story

  • About 1,810 subscribers and 13 million lifetime views on the channel
  • Median of 51 views per video, so reach is limited for paid sponsorships
  • Upload pace of 29 videos in the past 365 days, mostly Shorts
Best forfurniture retailers seeking a complementary partnerhome decor brands with American-made products
Watch forChannel is run by the brand itself, and recent views are very low apart from a few outliers.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Shopping20%
Arts & Entertainment10%
Formats
product showcase shorts, behind-the-scenes workshop clips, brand partnership features
Tone
refined, polished
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutwhere a specific collection is madehow to choose upholstery leather or fabrichow to style a dining or bedroom set
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
65%women
35%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Military Makeover with Montel
Categories promoted
furniture, home furnishings
Affiliate links
No

'A heartfelt home reveal with Military Makeover with Montel' describes a partnership with @MilitaryMakeover, but no sponsorship disclosure was found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
All recent titles and descriptions are product, craftsmanship, and home-design content with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.8k516
X–––

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 3 days ago.

Welcome to Bassett, where thoughtful design, quality craftsmanship, and everyday living come together. Since 1902, we have been committed to creating furniture with care and intention, combining time-honored techniques with modern comfort. Much of our upholstery is crafted here in the United States, reflecting our dedication to American-made quality while offering a range of designs to suit every home. On this channel, we share the stories behind our collections, inspiration for creating a home you love, and the artistry that goes into every piece. From room makeovers to design tips, you’ll f
bassettfurniture's own profile description on YouTube

Are you bassettfurniture? Claim or remove this profile.

About bassettfurniture

Bassett Furniture is a furniture brand founded in 1902 whose YouTube channel shares craftsmanship stories, room makeovers, and product showcases. Most videos are short-form, with a median length of about 31 seconds, and the channel posted 29 videos in the past year. The content is brand-owned, so the audience appears to be mostly existing customers and home-design shoppers in the United States. These are estimates based on channel data.

Because the channel is run by Bassett and its median view count is 51, its reach is small for independent sponsorship purposes. Brands looking for a furniture partner may still find value in its American-made positioning and its partnership with Military Makeover with Montel. The estimated rate is $150 to $250 per video, which is well below typical CPM benchmarks: at $20 to $35 per 1,000 views, that implies a CPM of about $20 to $35, compared with $10 to $30 for paid ads.

This channel suits furniture and home decor brands seeking a complementary partner or brand-safe placement in a home design context.

Written from bassettfurniture's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. bassettfurniture can edit or remove this page at any time.

Questions about bassettfurniture

How much does Bassett Furniture charge for a sponsored video?

Based on its median of 51 views and Shorts-heavy format, the estimated rate is $150 to $250 per video. This is an estimate from channel data, not a published price. Contact details unlock on Starbooked for $0.80.

What does Bassett Furniture post about on YouTube?

The channel posts short product showcases, craftsmanship and workshop clips, room makeover ideas, and partnership features. Content centers on furniture collections such as dining, bedroom, and upholstery, with an emphasis on American-made quality.

How do I contact Bassett Furniture for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether this channel is boosted before reaching out. Use the unlocked details to send a clear brief covering product, timing, and deliverables.

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