BE-PAL公式 (@be-pal), the official YouTube channel of Japanese outdoor magazine BE-PAL published by Shogakukan, posts gear reviews, camping food and solo camp tips from Japan. The channel has about 19,600 subscribers and a median of roughly 4,000 views per video, with around 13 uploads per quarter, mostly Shorts. Sponsored integrations are estimated at $150 to $250 per video.
Japanese outdoor magazine channel reaching solo campers and gear buyers
- About 19,600 subscribers and a median of roughly 4,000 views per video
- Around 13 uploads in the last 90 days, half of them Shorts
- Median video length of 63 seconds with a clear gear-review audience
Brand fit report
Content
- Formats
- short vertical product reviews, magazine promo videos, long-form gear walkthroughs, camp cooking tutorials
- Tone
- informative, enthusiastic
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 5 to 10 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- outdoor gear, camping tents, camp stoves, outdoor apparel
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; several Shorts feature named products such as the ALTRA Lone Peak 9+ trail shoe and NEMO sleeping mats, presented as magazine coverage.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is outdoor gear, camp cooking and magazine promotion with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 42 / 100
Public rule, same for everyone. How it works.
Recent videos
▶可愛くないですか？雷鳥の里のカラビナ、買いました #shorts · 1.3k views
▶足の指がグッと開く！ALTRA「ローンピーク9+」のトレランシューズ #shorts · 1.6k views
▶キャンプ場でシャワーなし…編集部員の持ち物はコレ #shorts · 3.5k viewsLast three uploads, latest 1 days ago.
小学館のNo.1アウトドア情報誌「BE-PAL（ビーパル）」の公式YouTubeチャンネルです。 一度は見てみたい絶景、キャンプならではの料理、ソロキャンの楽しみ方、最新アウトドアギアなどのお役立ち情報を発信していきます。 ＜各種メディアで情報発信中＞ Web：https://www.bepal.net/ Instagram：https://www.instagram.com/be_pal_official Facebook：https://www.facebook.com/bepal.net Twitter：https://www.twitter.com/bepal_staff
About BE-PAL公式
BE-PAL公式 (@be-pal) is the YouTube channel of BE-PAL, a long-running Japanese outdoor magazine published by Shogakukan. The channel posts short vertical product reviews, magazine promo videos and longer camp cooking and gear walkthroughs, mostly in Japanese, and its website describes the magazine's gear and brand coverage.
The channel has about 19,600 subscribers and roughly 11.5 million lifetime views across 498 videos. Estimated viewers are Japanese-speaking campers and outdoor gear buyers, skewing toward adults over 35 and mostly male, based on title and topic signals rather than audience data. Recent uploads cover tents, trail shoes, sleeping bags and a 45th anniversary tie-in series.
Brand work visible on the channel is editorial rather than paid, and no sponsorship disclosures appeared in the last 50 videos. Based on a median of roughly 4,000 views, the estimated rate is $150 to $250 per sponsored video, a CPM of $20 to $35 per 1,000 views, which compares with the $10 to $30 typical for paid ads. Brands selling outdoor gear into the Japanese market should book this channel.
Written from BE-PAL公式's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BE-PAL公式 can edit or remove this page at any time.
Questions about BE-PAL公式
How much does BE-PAL公式 charge for a sponsored video?
Based on a median of about 4,000 views, the estimated rate is $150 to $250 per sponsored video. That works out to roughly $20 to $35 CPM for long-form content, though the channel's Shorts-heavy output may price lower.
What does BE-PAL公式 post about on YouTube?
BE-PAL公式 posts Japanese-language outdoor content, including short gear reviews, tent and trail shoe walkthroughs, solo camping tips and camp cooking recipes. Much of the output promotes the BE-PAL magazine and its anniversary products.
How do I contact BE-PAL公式 for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability once you unlock the details.
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