Starbooked

Beats Vines and Life

Podcast · www.beatsvinesandlife.com · EN
Hosted by Marvin J. Towler

Beats Vines and Life, hosted by Marvin J. Towler (MJ Towler, the Black Wine Guy), pairs wine with long-form conversations with food, wine, music and culture figures. The show has 254 episodes released roughly every two weeks, with typical episodes around 90 minutes. Estimated downloads per episode are 2,000 to 8,000, with a rate of $40 to $200 per episode.

Why brands sponsor Beats Vines and Life

Long-form wine conversations with an engaged, affluent-leaning audience of wine enthusiasts

  • 254 episodes over six years with a consistent semimonthly release schedule
  • Apple rating of 4.9 from 159 ratings, with 154 five-star reviews
  • Guests include winemakers, sommeliers and cultural figures, giving host-read spots a credible setting
Best forpremium spirits and wine accessoriesluxury lifestyle brandshospitality and restaurant tools
Watch forExplicit flag and a politically tinged episode in the recent feed may need brand-safety review.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink55%
Arts & Entertainment20%
Society15%
Hobbies & Interests10%
Formats
interview, co-hosted conversation, wine tasting discussion
Tone
conversational, reflective
Language
English
Production
Clean, edited audio
Typical length
80 to 100 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 159 Apple ratings points to the 2,000 to 8,000 band, with the show's age of about six years and Podcast Index popularity 9 supporting the upper part of the band.
Audience asks aboutwhich wines pair with the guest's storyhow wine producers build legacy estatescareer paths in wine and hospitality
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
45%women
55%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description links to the show website and social handles only, with no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

Feed is flagged explicit, and episode titles reference a Supreme Court case and Napa County legal disputes, giving a medium political tone.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 67 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 14 days.

MJ Towler aka the Black Wine Guy went from a totally obsessed wine newbie to the world's first-ever African-American fine and rare wine auctioneer in less than 3 years. These days, he is a podcaster and journalist who travels the globe, having conversations with the movers, shakers, and disruptors in the worlds of food, wine, music, and more. This show pairs his passion for complex, interesting…
Beats Vines and Life's own show description from the podcast feed

Do you make Beats Vines and Life? Claim or remove this page.

About Beats Vines and Life

Beats Vines and Life is a conversational podcast hosted by Marvin J. Towler, known as MJ Towler or the Black Wine Guy, according to the show feed and the show website. Each episode pairs a bottle of wine with a guest from food, wine, music or culture. The feed lists 254 episodes, released roughly every two weeks, with typical episodes running about 90 minutes.

The Apple Podcasts listing shows a 4.9 average rating from 159 ratings. The audience is estimated rather than measured: roughly 2,000 to 8,000 downloads per episode, skewing toward adults aged 35 and over and concentrated in the United States. No sponsors are named in the feed, so brand fit should be checked directly with the show.

Wine, spirits and hospitality brands are the most natural fit for the show's audience. Host-read placements are estimated at $40 to $200 per episode, depending on the audience estimate used.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Beats Vines and Life can edit or remove this page at any time.

Questions about Beats Vines and Life

How much does Beats Vines and Life charge for a podcast sponsorship?

Estimated host-read rates are $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing depends on the show's own rate card and the placement chosen.

What is Beats Vines and Life about?

The show is a conversational podcast hosted by MJ Towler, with guests from wine, food, music and culture discussing their work while a bottle of wine is opened. Episodes run about 90 minutes.

How do I contact Beats Vines and Life about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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