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The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends

Podcast · www.thetastewithdougshafer.com · US · EN
Hosted by Doug Shafer

The Taste with Doug Shafer is hosted by Napa Valley winemaker Doug Shafer, who interviews vintners, chefs and hospitality figures about wine, food and their stories. The show has 106 episodes released about every 14 days, with a median length of roughly 68 minutes. Estimated downloads are 1,000 to 3,000 per episode, with a rate of $40 to $90 per host-read mid-roll.

Why brands sponsor The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends

Long-form Napa Valley wine conversations with an engaged, high-rated listener base

  • Apple Podcasts shows 300 ratings with a 4.9 average, indicating a loyal audience
  • Episodes run about 68 minutes, giving room for a host-read message
  • Guests are established Napa vintners and industry figures, a natural context for wine and food brands
Best forwine and spirits brandspremium kitchenware or hospitality toolsregional tourism
Watch forOnly 14-day cadence and no sponsor history, so the first integration is unproven and audience size is estimated.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Hobbies & Interests20%
Business & Finance10%
Formats
interview, co-hosted banter, classic episode rebroadcast
Tone
warm, knowledgeable
Language
English
Production
Clean, edited audio
Typical length
55 to 85 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 45%: Apple ratings_count of 300 (band 200 to 1,000 implies 5,000 to 25,000) reduced because the show has no sponsors, is niche and uses a mostly standard hosting setup; Podcast Index popularity 9 is broad and was not used to raise the estimate.
Audience asks abouthow Napa Valley wineries were foundedwhat winemakers look for in grapes and vintageshow to get into the wine industry
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description and episode titles name no sponsors and the feed lists no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover winemaking, family legacies and business careers with no sensitive content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 72 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 14 days.

A Napa Valley podcast serving up stories of wine, food, and friends.
The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends's own show description from the podcast feed

Do you make The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends? Claim or remove this page.

About The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends

The Taste with Doug Shafer is a wine and food podcast hosted by Napa Valley winemaker Doug Shafer. Each episode features conversations with vintners, chefs and hospitality figures about their careers, winemaking and the stories behind Napa Valley wineries, according to the show's website.

The show has released 106 episodes since April 2018 on a roughly 14-day cadence, with a median episode length of about 68 minutes. Apple Podcasts lists 300 ratings with a 4.9 average. The audience is estimated, not published, and is likely older, US-based and interested in wine.

No sponsors appear in the feed or episode titles. Based on an estimated 1,000 to 3,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $90. The show suits wine, spirits and hospitality brands seeking a thoughtful, long-form context.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends can edit or remove this page at any time.

Questions about The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends

How much does The Taste with Doug Shafer charge for a podcast sponsorship?

A host-read mid-roll is estimated at $40 to $90 per episode, based on an estimated 1,000 to 3,000 downloads per episode at $18 to $25 per 1,000. The rate is an estimate, not a published price.

What is The Taste with Doug Shafer about?

The show is a wine and food podcast hosted by Napa Valley winemaker Doug Shafer. Episodes feature conversations with vintners, chefs and hospitality figures about their careers and winemaking.

How do I contact The Taste with Doug Shafer about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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