Starbooked

Best Friends with Nicole Byer and Sasheer Zamata

Hosted by Nicole Byer, Sasheer Zamata

Best Friends with Nicole Byer and Sasheer Zamata is a Headgum comedy podcast about friendship, with the two hosts chatting through everyday topics and occasional guests. The feed lists 350 episodes since 2019, weekly at about 62 minutes. Estimated downloads are 20,000 to 50,000 per episode, implying roughly $360 to $1,250 per host-read mid-roll. Episodes are titled around one host's running bit.

Why brands sponsor Best Friends with Nicole Byer and Sasheer Zamata

A weekly comedy show with a highly rated, loyal audience and network-run ad sales.

  • Apple Podcasts lists 4,840 ratings averaging 4.9 stars, which points to a loyal fan base.
  • Seven years of weekly episodes at about 62 minutes give a stable, predictable placement.
  • Headgum runs ad sales through Gumball.fm, which can simplify booking and billing.
Best forconsumer lifestyle productsfood and beverageapparel and entertainment launches
Watch forExplicit flag and candid humor may not suit brands wanting strictly family-safe placements.

Brand fit report

Content

Topics, IAB taxonomy
Comedy70%
Lifestyle20%
Pop Culture10%
Formats
co-hosted banter, guest conversation
Tone
playful, warm
Language
English
Production
Studio production
Typical length
55 to 70 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 40%: Based on 4,840 Apple Podcasts ratings, a Headgum network feed, a weekly cadence over seven years and a Podcast Index popularity of 9.
Audience asks aboutEveryday friendship and dating storiesWhich comedians appear as guestsWhat the running bit in each episode is
Age
20%18-24
42%25-34
24%35-44
14%45+
Gender
70%women
30%men
Countries
🇺🇸 United States78%
🇨🇦 Canada7%
🇬🇧 United Kingdom6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Headgum
Categories promoted
None yet
Affiliate links
No

The description says to advertise on Best Friends via Gumball.fm, but no named sponsors appear in the feed titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencelow
Politicslow

The feed is flagged explicit, and the description mentions single life and pole dancing, though recent titles such as Nicole Loves The Mall are light.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Gayle & Oprah. Bonnie & Clyde. Nicole & Sasheer. Enter the pantheon of best friendship. When you’re forced to change your number, are sick of being single, or want to take a pole-dancing class, you’re going to need a best friend...and if you don’t, you can still have this podcast. This is a Headgum podcast. Follow Headgum on Twitter , Instagram , and Tiktok . Advertise on Best Friends via…
Best Friends with Nicole Byer and Sasheer Zamata's own show description from the podcast feed

Do you make Best Friends with Nicole Byer and Sasheer Zamata? Claim or remove this page.

About Best Friends with Nicole Byer and Sasheer Zamata

Best Friends with Nicole Byer and Sasheer Zamata is a comedy podcast from Headgum about friendship, hosted by Nicole Byer and Sasheer Zamata according to the show title and description. The feed flags it explicit. Episodes are conversational, built around a running bit named in each title, with occasional guests such as Tracie Thoms.

The feed lists 350 episodes since May 2019, published weekly at about 62 minutes. Apple Podcasts shows 4,840 ratings averaging 4.9 stars. Starbooked estimates 20,000 to 50,000 downloads per episode, an estimate because podcasts do not publish download numbers. The audience likely skews toward comedy fans.

The description points advertisers to Headgum's Gumball.fm marketplace, but no named sponsors appear in the feed. At Starbooked's rate, a host-read mid-roll is about $360 to $1,250 per episode. It suits consumer brands in food, lifestyle, apparel and entertainment that want a warm, humorous host read.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Best Friends with Nicole Byer and Sasheer Zamata can edit or remove this page at any time.

Questions about Best Friends with Nicole Byer and Sasheer Zamata

How much does Best Friends with Nicole Byer and Sasheer Zamata charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $360 to $1,250 per episode, based on an estimated 20,000 to 50,000 downloads per episode. The show does not publish a rate card or download numbers.

What is Best Friends with Nicole Byer and Sasheer Zamata about?

It is a Headgum comedy podcast about friendship in which Nicole Byer and Sasheer Zamata chat about everyday topics. The feed lists 350 episodes since 2019, and recent weekly episodes run about 62 minutes.

How do I contact Best Friends with Nicole Byer and Sasheer Zamata about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly, so you can arrange a sponsored episode without searching for the right contact.

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