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Betrayal Weekly, hosted by Andrea Gunning, is an iHeartPodcasts documentary series on true crime stories of broken trust, double lives and deception. It has 175 episodes released weekly, typically about 50 minutes. Estimated downloads per episode are roughly 5,000 to 25,000 (estimated), with a host-read rate of $90 to $625 per episode. One distinctive detail: it is the companion to the ABC series Betrayal, with bonus episodes featuring its subjects.

Why brands sponsor Betrayal Weekly

Weekly true crime documentary with a loyal, highly rated audience of betrayal stories

  • 175 episodes released weekly, with a consistent 45 to 55 minute runtime.
  • 870 Apple Podcasts ratings with a 4.6 average signal an engaged listener base.
  • Companion bonus episodes and ABC crossover give sponsors extra placement opportunities.
Best forStreaming and entertainment launchesHome security and personal safety productsRelationship and wellness apps
Watch forViolent and adult subject matter means brands need strict suitability review.

Brand fit report

Content

Topics, IAB taxonomy
True Crime80%
Relationships15%
Society & Culture5%
Formats
narrative, interview, documentary
Tone
serious, suspenseful
Language
English
Production
Studio production
Typical length
40 to 60 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 870 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000 per episode), with a major network publisher, weekly cadence, and 175 episodes supporting the upper part of that range.
Audience asks aboutHow did the betrayal come to light?What happened after the arrest or discovery?How are the people involved coping now?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
🇬🇧 United Kingdom5%
🇨🇦 Canada4%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartPodcastsGlass PodcastsABC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names the producers and the ABC series but no paid sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencehigh
Politicslow

Explicit feed flag is set and episode titles reference murder cases such as Ed Kemper, so violence and adult themes are present.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Kenzie | Betrayal Weekly2026-09-1745 min
Chad | Betrayal Weekly2026-09-101 h 4 min
Amber | Betrayal Weekly2026-09-031 h 8 min
Eileen | Betrayal Weekly2026-08-2746 min
Emily & Dave | Betrayal Weekly2026-08-201 h 2 min
Leslie | Betrayal Weekly2026-08-1358 min

Last six episodes from the show's feed, latest 32 days ago, a new one about every 7 days.

Betrayal Weekly is an ongoing documentary podcast from the producers of the critically acclaimed Betrayal series, hosted by Andrea Gunning. Every Thursday, the series explores real-life stories of broken trust, shocking deception, and the devastating aftermath they leave behind. From double lives and dark discoveries to unimaginable secrets, each episode reveals how the people we trust most can…
Betrayal Weekly's own show description from the podcast feed

Do you make Betrayal Weekly? Claim or remove this page.

About Betrayal Weekly

Betrayal Weekly is a documentary podcast hosted by Andrea Gunning, produced by iHeartPodcasts and Glass Podcasts. According to the show's website and feed, it explores real-life stories of broken trust, double lives and deception, drawing on first-hand accounts and extending the ABC series Betrayal. Episodes arrive weekly, usually running about 50 minutes, and the feed lists 175 episodes.

Apple Podcasts shows 870 ratings with a 4.6 average. Listener figures are estimates, not published data: roughly 5,000 to 25,000 downloads per episode, skewing toward adults aged 25 to 44 and women. No sponsors were found in the feed. Estimated rates run about $90 to $625 per host-read mid-roll.

This show suits brands in streaming, home security and relationship products that can accept mature true crime content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Betrayal Weekly can edit or remove this page at any time.

Questions about Betrayal Weekly

How much does Betrayal Weekly charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the sponsor and placement.

What is Betrayal Weekly about?

Betrayal Weekly is a true crime documentary podcast hosted by Andrea Gunning. Each weekly episode tells first-hand stories of broken trust, double lives and deception.

How do I contact Betrayal Weekly about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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