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Royal Swindle

Podcast · www.exactlyrightmedia.com · EN
Hosted by Becky Milligan

Royal Swindle is a serialized true crime podcast from Exactly Right Media and iHeartPodcasts, hosted by Becky Milligan, following a 1996 London con involving two lovers. The show has 28 episodes on a weekly cadence, with full episodes around 33 to 40 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a host-read mid-roll rate of roughly $360 to $2,000 per episode.

Why brands sponsor Royal Swindle

Serialized true crime from iHeartPodcasts with a loyal weekly audience

  • Weekly serialized episodes of about 30 to 40 minutes build repeat listening across a season.
  • Apple Podcasts shows 2,408 ratings with a 4.6 average, indicating an engaged listener base.
  • iHeartPodcasts and Exactly Right Media production backing supports professional ad delivery.
Best forconsumer finance and fintech awarenessstreaming and entertainment launchesaudio brands seeking true crime listeners
Watch forExplicit flag and fraud themes may not suit family or wellness brands.

Brand fit report

Content

Topics, IAB taxonomy
True Crime100%
Formats
narrative, interview, serialized episodes
Tone
dramatic, investigative
Language
English
Production
Studio production
Typical length
30 to 40 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 2,408 places the show in the 1,000 to 5,000 band, and the show is backed by iHeartPodcasts with high Podcast Index popularity and weekly cadence.
Audience asks aboutWhat happened to the couple in the 1996 scheme?Who were the victims and how much money was lost?Was the detective able to stop them?
Age
15%18-24
30%25-34
28%35-44
27%45+
Gender
60%women
40%men
Countries
🇺🇸 United States55%
🇬🇧 United Kingdom15%
🇨🇦 Canada8%
🇦🇺 Australia7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartPodcastsExactly Right MediaUSG AudioBlanchard House
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description credits production partners only.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencemedium
Politicslow

Feed carries the explicit flag (value 1) and the description covers a con involving fraud, deception and an intimate relationship between the leads.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks18 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
Episode 8: I Am What I Am2026-09-0338 min
Episode 7: Turning Right2026-08-2729 min
Episode 6: Bonehead2026-08-2029 min
Episode 5: Starting Over2026-08-1332 min
Episode 4: Good Cop, Bad Cop2026-08-0636 min
Episode 3: Cat and Mouse2026-07-3038 min

Last six episodes from the show's feed, latest 46 days ago, a new one about every 7 days.

In 1996, two Aussie lesbian lovers touch down in London and become the toast of British high society. One of them starts touting an exclusive investment opportunity and, before long, the money is rolling in. But the millionaire duo are concealing a dark past and dastardly intentions. Unsuspecting businessmen and England’s horse-loving elite fall under their seductive spell. Even Queen Elizabeth…
Royal Swindle's own show description from the podcast feed

Do you make Royal Swindle? Claim or remove this page.

About Royal Swindle

Royal Swindle is a serialized true crime podcast from Exactly Right Media and iHeartPodcasts, hosted by Becky Milligan. According to the feed and the show description, it follows two Australian lesbian lovers who arrived in London in 1996 and ran an investment scheme that drew in businessmen and high society, with a small-town detective pursuing them. The series is produced by Blanchard House for USG Audio.

The show has 28 episodes on a weekly release cadence, and recent full episodes run about 29 to 40 minutes. Apple Podcasts lists 2,408 ratings with a 4.6 average. Listener figures are estimates, not published data: the show likely reaches around 20,000 to 80,000 downloads per episode, with an audience skewing toward listeners aged 25 to 44 and toward women, according to our estimate.

No sponsors are visible in the feed. Based on the estimate, a host-read mid-roll would cost roughly $360 to $2,000 per episode. The show suits consumer finance, streaming and entertainment brands looking for a true crime audience, though its explicit rating limits fit for family-oriented advertisers.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Royal Swindle can edit or remove this page at any time.

Questions about Royal Swindle

How much does Royal Swindle charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at roughly $360 to $2,000 per episode. Rates are estimates derived from listener estimates, not a published price.

What is Royal Swindle about?

Royal Swindle is a true crime podcast hosted by Becky Milligan. It tells the story of a 1996 London investment scheme run by two lovers, with a detective trying to stop them.

How do I contact Royal Swindle about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in true crime, ranked by score.

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Stephs Case Files@stephscasefiles
true crimecourt coverage11k516$150–25038
true crimemystery50k–$360–200038
true crimedocumentary15k–$90–62038
true crimeunsolved mysteries5k–$40–20038
historyscottish history5k–$40–20038
true crimeparanormal15k–$90–62037