Starbooked

Better Offline, hosted by Ed Zitron, is a weekly show examining the tech industry's influence on society, its manipulation schemes, and growth-at-all-costs ambitions. It runs about 279 episodes with a two-day cadence, typical length around 15 minutes for monologues and up to 65 minutes for interviews. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode.

Why brands sponsor Better Offline

Engaged tech-industry audience hearing critical analysis of AI and venture capital

  • Weekly cadence over 279 episodes builds a steady, returning listener base.
  • Interviews with researchers and industry observers bring credibility to host-read placements.
  • Highly rated on Apple Podcasts, with 668 ratings averaging 4.6 out of 5.
Best forB2B software and developer toolscybersecurity and infrastructure servicesfinancial and business services
Watch forCritical coverage of tech companies makes consumer-brand adjacency sensitive, and profanity is frequent.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Business & Finance20%
News & Politics10%
Formats
solo monologue, interview, panel discussion
Tone
critical, analytical
Language
English
Production
Studio production
Typical length
10 to 65 minutes, median about 15 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 668 Apple ratings (1,000 to 5,000 band), iHeartPodcasts network hosting, roughly two-year-old show with fast rating accumulation, and high Podcast Index popularity bucket.
Audience asks aboutHow are AI companies really making money?Is the AI bubble about to burst?Which tech executives and investors are behind the hype?
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States55%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartPodcasts
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is distributed by iHeartPodcasts and the feed carries no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultlow
Drugslow
Violencelow
Politicsmedium

Titles include strong language such as 'Shut The F*ck Up, Dario!' and the feed is not marked explicit, so profanity is flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence25 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

Better Offline is a weekly show exploring the tech industry’s influence and manipulation of society - and interrogating the growth-at-all-costs future that tech’s elite wants to build. Combining narrative-form storytelling, one-on-one interviews and panel-based discussions, Better Offline cuts through the buzzwords and obfuscation of the tech industry, investigating and evaluating the schemes and…
Better Offline's own show description from the podcast feed

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About Better Offline

Better Offline is a weekly technology podcast hosted by Ed Zitron, a tech industry veteran, that investigates how powerful tech companies and investors shape society. Episodes mix solo monologues, one-on-one interviews and panel discussions, and the feed lists 279 episodes published about every two days, with typical runs of 15 minutes for monologues and longer for interviews. The show is distributed by iHeartPodcasts and hosted on Omny.

Apple Podcasts lists 668 ratings averaging 4.6 out of 5, which suggests an estimated 20,000 to 80,000 downloads per episode. These audience figures are estimates, not published numbers; the listener profile is likely technology-literate, business-minded and based mainly in the United States. The feed shows no sponsor mentions, so no sponsorship history is confirmed.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would typically cost about $360 to $2,000 per episode. The show suits B2B software, developer tools, cybersecurity and financial services brands that want to reach people who follow the tech industry closely.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Better Offline can edit or remove this page at any time.

Questions about Better Offline

How much does Better Offline charge for a podcast sponsorship?

Estimated rates are about $360 to $2,000 per host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000. Actual pricing depends on the show's terms.

What is Better Offline about?

Better Offline is a weekly tech podcast hosted by Ed Zitron that examines the tech industry's influence on society. It combines monologues, interviews and panel discussions about AI, venture capital and the growth-at-all-costs model.

How do I contact Better Offline about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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