Understood: The Big Bet is a CBC serial podcast in which journalist Danny Funt investigates the rise of legal sports betting since 2021. The show runs 47 episodes, releasing roughly weekly, with typical episodes of about 36 to 40 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a host-read rate of $40 to $200 per episode.
A CBC serial on sports betting reaches an engaged, news-minded audience
- Published by CBC with high production values and 47 episodes since 2023.
- Apple Podcasts shows 334 ratings with a 4.2 average, indicating an engaged listenership.
- Episodes run about 35 to 40 minutes, long enough for a substantive host-read mid-roll.
Brand fit report
Content
- Formats
- narrative, solo monologue, interview
- Tone
- investigative, serious
- Language
- English
- Production
- Studio production
- Typical length
- 35 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show is published by CBC with no funding links listed.
Suitability GARM Brand Safety Floor + Suitability
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We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.cbc.ca/radio/podcastnews |
| Apple Podcasts | podcasts.apple.com/podcast/id1673817105 |
| RSS feed | www.cbc.ca/podcasting/includes/nakedemperor.xml |
Benchmark score: 64 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| E2: Winners and Losers | 2026-10-12 | 47 min |
| E1: Who Wants to be a Millionaire? | 2026-10-05 | 38 min |
| Introducing The Big Bet | 2026-09-28 | 3 min |
| Artificial Intimacy | E4: Behind the Bot | 2026-06-09 | 29 min |
| Artificial Intimacy | E3: AI Psychosis | 2026-06-02 | 36 min |
| Artificial Intimacy | E2: Grief Bots | 2026-05-26 | 33 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
Today, billions of dollars are wagered on sports games legally, openly, and often through apps partnered with the leagues themselves. So how did sports gambling go from a taboo relegated to the shadows, to something so pervasive? In this season of Understood, Danny Funt (journalist and the author of Everybody Loses: The Tumultuous Rise of American Sports Gambling) investigates the sports betting…
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About Understood: The Big Bet
Understood: The Big Bet is a serial podcast from CBC, hosted by journalist Danny Funt, author of Everybody Loses: The Tumultuous Rise of American Sports Gambling. According to the feed, the show investigates how legal sports betting spread after 2021, covering the executives, leagues, bettors and athletes involved. The show is part of the broader Understood series, which also covers technology and digital culture.
The feed lists 47 episodes with a weekly release cadence since February 2023, and typical episodes run between 35 and 40 minutes. Apple Podcasts shows 334 ratings with an average of 4.2 out of 5. The audience is estimated rather than measured: we estimate 2,000 to 8,000 downloads per episode, skewing toward Canadian adults aged 25 to 44 who follow news and technology.
No sponsors appear in the feed, so the show is a plausible fit for a host-read mid-roll. At an estimated rate of $40 to $200 per episode, the spot buys a credible, long-form audience of news-minded listeners. Brands in financial services, software or Canadian consumer categories should consider it.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Understood: The Big Bet can edit or remove this page at any time.
Questions about Understood: The Big Bet
How much does Understood: The Big Bet charge for a podcast sponsorship?
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at $40 to $200 per episode. Final pricing depends on the show's current terms and the placement requested.
What is Understood: The Big Bet about?
The show is a CBC serial hosted by Danny Funt that investigates the rise of legal sports betting since 2021, with 47 episodes released roughly weekly.
How do I contact Understood: The Big Bet about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.
Similar creators
Podcast and other creators in sports betting, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
| sports bettingnfl | 5k | – | $40–200 | 68 | |
Establish The Run NBApodcast | nbafantasy basketball | 5k | – | $40–200 | 67 |
| sports bettinggambling strategy | 15k | – | $90–620 | 65 | |
| sports talknew york sports | 15k | – | $90–620 | 64 | |
The McShay Showpodcast | nfl draftcollege football | 15k | – | $90–620 | 64 |
Fantasy Flexpodcast | fantasy footballsports betting | 35k | – | $360–1250 | 61 |