Beyond Kimchee (@beyondkimchee), a US-based channel run by Holly (Hye-Gyoung), makes short-form Korean and Asian home cooking videos. With about 28,700 subscribers and a median of roughly 1,600 views per video, it posts around 30 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.
Korean home cooking shorts with a steady, loyal recipe audience
- About 28,700 subscribers and roughly 7.9 million lifetime views
- Median of about 1,600 views per video across 125 uploads
- Recipe demos sit beside a text recipe on beyondkimchee.com, with 98% of uploads as Shorts
Brand fit report
Content
- Formats
- vertical short recipe demos, step-by-step cooking clips with on-screen text, recipe link callouts
- Tone
- warm, practical
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe-only content with no flagged themes in the recent titles or descriptions, such as 'Forgotten Kimchi's Final Hour' and 'Korean Corn Dogs Are Worth the Hype'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 29k | 1.6k | 11 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Forgotten Kimchi’s Final Hour🔥🥘 #KimchiJigae #KoreanCookin · 1.9k views
▶This Korean Steamed Egg Feels Like a Cloud ☁️🥚#GyeranJjim # · 1.4k views
▶The Kimchi Fried Rice I Never Get Tired of 🍚❤️ #friedrice # · 3.9k viewsLast three uploads, latest 18 days ago.
Home cooked meals from scratch, including Korean dishes Email: beyondkimchee@gmail.com Website: http://www.beyondkimchee.com/ Korean (한국어 블로그): https://blog.naver.com/jollyholly
About Beyond Kimchee
Beyond Kimchee is a YouTube channel by Holly (Hye-Gyoung), who also runs the recipe blog beyondkimchee.com, according to her website. The channel posts mostly vertical Shorts, typically under a minute, showing Korean and Asian home dishes such as kimchi fried rice, japchae, dakgalbi and dongchimi. Most videos point viewers to a written recipe on the website.
Based on channel data, the audience is likely English-speaking home cooks, skewing toward women aged 25 to 44 in the United States. These figures are estimates, not platform-verified. Recent uploads average about 1,600 views each, and the channel has about 28,700 subscribers.
Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views on this channel's current numbers. Paid ads typically cost $10 to $30 CPM, so the comparison depends on creative quality and recipe fit. Brands in pantry, condiment, or kitchen tools should consider this channel.
Written from Beyond Kimchee's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Beyond Kimchee can edit or remove this page at any time.
Questions about Beyond
How much does Holly charge for a sponsored video?
Estimated at $150 to $250 per video for Beyond Kimchee, based on a median of about 1,600 views and the Shorts rate. The channel has no sponsorships in its recent uploads, so this is a starting estimate, not a published rate card.
What does Beyond Kimchee post about on YouTube?
The channel posts short Korean and Asian home cooking videos, including kimchi fried rice, Korean steamed egg, japchae, tteokbokki and banchan. Most clips are under a minute and link to full written recipes on the creator's website.
How do I contact Beyond Kimchee for a brand deal?
The channel lists beyondkimchee@gmail.com in its public description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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