Starbooked

Big Fat Positive: Pregnancy and Parenting (BFP)

Hosted by Laura Birek, Shanna Micko

Big Fat Positive is hosted by Laura Birek and Shanna Micko, who share their pregnancies and parenthood in real time, mixing true stories, parenting topics and expert guests. The weekly show has 479 episodes, typical length about 49 minutes. Estimated downloads per episode are 20,000 to 80,000, giving a sponsorship rate of about $360 to $2,000 per mid-roll ad.

Why brands sponsor Big Fat Positive: Pregnancy and Parenting (BFP)

Weekly parenting show reaching pregnant listeners and new parents through two trusted hosts

  • Nearly 500 Apple ratings with a 4.7 average signal an engaged, loyal listener base.
  • Hosts share products and tips in real time, so host-read endorsements fit the format naturally.
  • Episodes run around 49 minutes, leaving room for a mid-roll and a segment on family products.
Best forbaby and family product launchesparenting app or service awareness
Watch forNo sponsor history is visible, so the first placement is untested with this audience.

Brand fit report

Content

Topics, IAB taxonomy
Parenting70%
Family and Relationships15%
Health10%
Humor5%
Formats
co-hosted banter, listener Q&A, expert interview, minisode ask-us-anything
Tone
warm, humorous
Language
English
Production
Clean, edited audio
Typical length
40 to 57 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 492 falls in the 1,000 to 5,000 band range pattern (shifted only for age, which is over five years), with 479 episodes, weekly cadence, Art19 hosting and Podcast Index popularity 9 supporting the upper part of the band.
Audience asks aboutHow to handle toddler sleep and bedtime routinesHow to manage screen time and homework battlesHow to choose a school and approach ADHD medication
Age
10%18-24
55%25-34
28%35-44
7%45+
Gender
80%women
20%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description mentions sharing favorite tips and products but names no brand or funding link.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover sleep, school, screen time and ADHD with no explicit flag; the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Getting a big fat positive pregnancy test (your BFP!) is just the beginning of a wild, emotional and often funny ride into parenthood, and "Big Fat Positive" is here for you through it all. On this weekly podcast, hosts Shanna and Laura share their pregnancies and parenthood in real time, starting at just eight weeks pregnant. They tell hilarious true stories, tackle tough parenting topics, share…
Big Fat Positive: Pregnancy and Parenting (BFP)'s own show description from the podcast feed

Do you make Big Fat Positive: Pregnancy and Parenting (BFP)? Claim or remove this page.

About Big Fat Positive: Pregnancy and Parenting (BFP)

Big Fat Positive is a weekly parenting podcast hosted by Laura Birek and Shanna Micko, who document their pregnancies and parenthood in real time, starting from eight weeks pregnant. The show mixes true stories, tough parenting topics, listener questions, favorite products and expert guests on pregnancy, babies and mental health. According to the feed, it has released 479 episodes with new episodes every Monday, and the typical episode runs about 49 minutes.

The hosts' website, art19.com/shows/big-fat-positive, is the only public profile source in the dossier, and it confirms the show is produced for the Art19 platform. Apple Podcasts lists 492 ratings with an average of 4.7 stars. Listener figures are estimates only: the audience appears to be mostly American parents aged 25 to 44, but these shares are inferred from the dossier and not measured. No sponsors are visible in the feed.

Estimated downloads sit between 20,000 and 80,000 per episode, which implies a host-read mid-roll rate of roughly $360 to $2,000 per episode. Brands in baby care, family products and parenting services should consider this show, since its hosts already discuss products with listeners.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Big Fat Positive: Pregnancy and Parenting (BFP) can edit or remove this page at any time.

Questions about Big Fat Positive: Pregnancy and Parenting (BFP)

How much does Big Fat Positive charge for a podcast sponsorship?

Estimated at about $360 to $2,000 per host-read mid-roll ad, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000. Actual pricing is set by the show and not published in the feed.

What is Big Fat Positive about?

Big Fat Positive is a weekly parenting podcast where hosts Laura Birek and Shanna Micko share pregnancy and parenthood stories, answer listener questions and invite expert guests on family topics.

How do I contact Big Fat Positive about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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