BIKE198 (@bike198) is a US mountain biking channel run from the United States, reviewing bikes and gear and covering bike industry news. The channel has about 11,300 subscribers and a median of roughly 3,400 views per video, with 106 uploads in total but only one in the past year. Sponsored integration rate: $150 to $250 per video.
Engaged US mountain bike reviewer with a loyal, product-focused audience
- Median of about 3,400 views per video, with a 90th percentile near 16,800 views.
- Engagement rate of 2.7 percent, with a like rate of 2.0 percent and comment rate of 0.7 percent.
- Affiliate links already run alongside Smith Optics and Kuat-style gear reviews, so product-linked content is familiar to viewers.
Brand fit report
Content
- Formats
- product reviews, industry news commentary, unboxings
- Tone
- opinionated, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 4 to 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cycling helmets, bike hitch racks, outdoor apparel
- Affiliate links
- Yes
The description of 'Smith Forefront 3 MTB Helmet Review' carries a Smith Optics affiliate link, and 'THE ONLY REAL SOLUTION FOR BIKE RACKS IN 2.5" HITCHES' links an Amazon affiliate product, but no sponsorship disclosures were found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Strava SUES Garmin!' and 'TREK BIKES TERRIBLE TARIFF MESSAGING' are industry commentary with a critical tone, and tariff coverage touches policy, which accounts for the medium political rating.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 40 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Strava SUES Garmin! The Real Reason Behind the Lawsuit · 556 views
▶BEST MTB HELMET OF 2025?! - Smith Forefront 3 MTB Helmet Rev · 6.3k views
▶HOW MOUNTAIN BIKE COMPANIES FAIL · 6k viewsLast three uploads, latest 360 days ago.
Mountain, road and urban bike reviews, tips, news and editorials. Bike198 was started back in 2008 by Robb Sutton with one purpose…provide the best reviews, tutorials and opinion articles for the mountain bike community. During that time, we have been able to reach thousands of riders around the world with our content by focuses on that core message. Follow on Instagram - https://www.instagram.com/bike198_official/ Follow on Facebook - https://www.facebook.com/bike198/
About BIKE198
BIKE198 is a US mountain biking channel that posts product reviews, unboxings and bike industry news, mostly in long-form videos of four to eight minutes. The channel has roughly 11,300 subscribers and a median of about 3,400 views per video. Its audience is estimated, not measured, to be mostly US-based riders interested in gear and bike buying decisions.
The channel has been less active recently, with one upload in the past year. Viewers appear to follow it for candid commentary on the bike industry, including tariffs, pricing and company news, along with helmet and rack reviews. The affiliate links in recent descriptions suggest a product-linked content model.
Brands in helmets, racks, cycling apparel or accessories may find the channel a fit for a single-video integration. Sponsored rates are estimated at $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads.
Written from BIKE198's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BIKE198 can edit or remove this page at any time.
Questions about BIKE198
How much does BIKE198 charge for a sponsored video?
Based on a median of about 3,400 views, BIKE198's estimated sponsored rate is $150 to $250 per video. This is an estimate from public metrics, and the actual fee depends on the scope and usage rights of the integration.
What does BIKE198 post about on YouTube?
BIKE198 posts mountain bike and road bike reviews, gear unboxings, and commentary on bike industry news such as tariffs, pricing and company developments. Most videos run about four to eight minutes.
How do I contact BIKE198 for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can send a proposal there once you have unlocked the contact details.
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