Starbooked

AI or DIE (@biordie) is a German-language business intelligence and AI podcast and YouTube channel run from Germany, reaching about 3,920 subscribers and a median of roughly 6,200 views per long-form episode. It publishes about one episode a week, mostly 30 to 35 minute interviews on data, SAP and AI governance. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book AI

Reaches German data and BI decision makers through long-form expert interviews

  • About 3,920 subscribers and roughly 6,200 median views per episode
  • Around 50 uploads in the last 365 days, a steady weekly rhythm
  • Top episodes reached 18,000 to 22,000 views on enterprise AI topics
Best forenterprise software launchesBI and data platform awarenessrecruiting and B2B event promotion
Watch forAudience is niche and German-speaking; reach is small compared with consumer channels.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Business & Finance30%
Formats
podcast interview, panel discussion, event recap
Tone
analytical, pragmatic
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
30 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to start with agentic AI in a companyhow to set up data governance and ownershipwhich BI and planning tools fit SAP environments
Age
5%18-24
30%25-34
40%35-44
25%45+
Gender
25%women
75%men
Countries
🇩🇪 Germany75%
🇦🇹 Austria10%
🇨🇭 Switzerland10%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
enterprise software, consulting services, events
Affiliate links
No

Recent descriptions promote partner events and consultancies (SAP, valantic, Opitz), but the channel shows no formal sponsorship disclosures in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Business and technology interviews with no flagged content in recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.9k6.2k10

Benchmark score: 61 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2 days ago.

Hier geht es um.. Podcast BI or DIE | Data & Analytics | Dashboarding | Business Intelligence | AI & Data Literacy | Self Service | BI-Tools [ SAC | Power BI | Tableau | Qlik | board ] Impressum vollständig einsehbar: https://www.reportingimpulse.com/impressum/ reportingimpulse GmbH Neckarstraße 18/5 71083 Herrenberg +49 7032 78417611 info@reportingimpulse.com
AI or DIE's own profile description on YouTube

Are you AI or DIE? Claim or remove this profile.

About AI or DIE

AI or DIE is a German-language YouTube channel and podcast on business intelligence, data analytics and artificial intelligence in business. It publishes long-form interviews, usually 30 to 35 minutes, with consultants and executives discussing SAP, dashboarding, data governance and agentic AI. Episodes are recorded roughly weekly, with about 50 uploads in the past year.

The audience is estimated to be mostly German-speaking data, BI and IT professionals in Germany, Austria and Switzerland, based on the language and topics. Median views are around 6,200 per long-form episode, with the strongest episodes reaching above 18,000. Viewers appear to be professionals rather than casual consumers.

Brands seeking B2B visibility among German enterprise data teams may find this channel useful. Sponsored integrations are estimated at $150 to $250 per video under the Starbooked rate rule, which works out to a CPM of $20 to $35 per 1,000 views, compared with the typical $10 to $30 CPM for paid ads.

Written from AI or DIE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. AI or DIE can edit or remove this page at any time.

Questions about AI

How much does AI or DIE charge for a sponsored video?

Based on a median of about 6,200 views per long-form episode, Starbooked estimates a sponsored integration at $150 to $250 per video. That equals a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30.

What does AI or DIE post about on YouTube?

AI or DIE posts German-language podcast interviews on business intelligence, SAP analytics, data governance and applied AI in companies. Episodes usually run 30 to 35 minutes and feature consultants and executives, with occasional event recaps.

How do I contact AI or DIE for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and agree on terms there.

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