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Biscuits & Jam is a Southern Living podcast hosted by Sid Evans, Editor in Chief of Southern Living. Each episode explores food and music in the South through conversations with musicians, chefs and other Southern figures. It has 282 episodes released weekly, typically 35 to 50 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor Biscuits & Jam

Weekly Southern food and music conversations from Southern Living's editor in chief

  • 282 episodes released weekly with 35 to 50 minute interviews, a long-running archive
  • Apple Podcasts rating of 4.6 from 648 ratings signals an engaged, loyal listener base
  • Host-read mid-rolls pair naturally with food, kitchen, music and Southern lifestyle brands
Best forkitchen and cookware brandsSouthern food and beverage productsmusic and live-event promotions
Watch forNo sponsorship history is visible, so audience size estimates carry moderate uncertainty.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink55%
Music35%
Arts & Entertainment10%
Formats
interview, celebrity conversation, storytelling
Tone
warm, conversational
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 648 ratings, a band of 200 to 1,000 ratings, combined with weekly cadence, a 282-episode back catalog, a major publisher's Megaphone hosting and a broad Podcast Index popularity score of 9.
Audience asks aboutHow did this guest get their start in music or cooking?Which family recipes or childhood food memories shaped them?What does Southern identity mean to this guest?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
60%women
40%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover food, music and career stories with no sensitive content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 93 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

In the South, food and music go hand in hand. They define much of what we think of as Southern culture, and they say a lot about our past, our present, and our future. Each week, Sid Evans, Editor in Chief of Southern Living, sits down with musicians, chefs, and other Southern icons to hear the stories of how they grew up, what inspires them, and why they feel connected to the region. Through…
Biscuits & Jam's own show description from the podcast feed

Do you make Biscuits & Jam? Claim or remove this page.

About Biscuits & Jam

Biscuits & Jam is a weekly podcast from Southern Living, hosted by Sid Evans, Editor in Chief of the magazine. Each episode features a conversation with a musician, chef or Southern figure about childhood memories, family meals and how food and music shape life in the region. The feed lists 282 episodes released every Tuesday, with a median length of about 41 minutes.

The show is published by Southern Living under Meredith Corporation and hosted on Megaphone. Its Apple Podcasts listing shows 648 ratings with an average of 4.6 out of 5, and the show's own description says new episodes arrive every Tuesday. Listener figures here are estimates based on the rating count, not published download data, with an estimated 5,000 to 25,000 downloads per episode.

No sponsors were visible in the feed. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $625 per episode, suited to food, kitchen, music and Southern lifestyle brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Biscuits & Jam can edit or remove this page at any time.

Questions about Biscuits & Jam

How much does Biscuits & Jam charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode at $18 to $25 per 1,000 downloads. Actual pricing depends on placement and terms.

What is Biscuits & Jam about?

Biscuits & Jam is a weekly Southern Living podcast where host Sid Evans talks with musicians, chefs and Southern figures about food, music and their upbringing in the South.

How do I contact Biscuits & Jam about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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