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Walter Edgar's Journal, hosted by historian and author Walter Edgar and produced by South Carolina Public Radio, covers South Carolina and Southern history, arts, culture and food. The show has 367 episodes published roughly every 14 days, with typical episodes running about 40 minutes. Estimated downloads per episode are 2,000 to 8,000 (estimated). Estimated rate is $40 to $200 per episode.

Why brands sponsor Walter Edgar's Journal

Long-running South Carolina history show with a loyal, highly rated audience

  • 367 episodes since 2006 with a 4.8 average Apple Podcasts rating from 181 ratings.
  • Biweekly episodes of about 40 minutes suit considered, evergreen sponsor messages.
  • Listeners engage with regional history, arts, and Southern food, fitting local and regional brands.
Best forregional tourism and hospitalitylocal businesses and heritage brandsbooks, arts, and culinary products
Watch forPublic radio audiences may resist commercial reads; station sponsorship norms may apply.

Brand fit report

Content

Topics, IAB taxonomy
History60%
Arts & Entertainment25%
Food & Drink15%
Formats
solo monologue, narrative, interview
Tone
informative, reflective
Language
English
Production
Clean, edited audio
Typical length
30 to 50 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 181 Apple Podcasts ratings with a 4.8 average, a long-running show of 367 episodes with biweekly cadence, and a public radio host platform.
Audience asks aboutWhat happened in South Carolina's Revolutionary War history?Who were the notable artists and writers of South Carolina?What are the traditional Southern foods and their origins?
Age
8%18-24
14%25-34
20%35-44
58%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website lists Corporate Support and Sponsorship as a station-level page, not a show sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Episode titles such as 'Murder, mischief, and malice in 1890s Spartanburg' and 'The Cherokee War of 1776: Native destruction' reference historical violence but are educational in tone.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 67 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 14 days.

From books to barbecue, and current events to Colonial history, historian and author Walter Edgar delves into the arts, culture, and history of South Carolina and the American South. Produced by South Carolina Public Radio.
Walter Edgar's Journal's own show description from the podcast feed

Do you make Walter Edgar's Journal? Claim or remove this page.

About Walter Edgar's Journal

Walter Edgar's Journal is a podcast from South Carolina Public Radio, hosted by historian and author Walter Edgar. According to the show's website, it delves into the arts, culture, and history of South Carolina and the American South, moving from books and barbecue to current events and Colonial history. The feed lists 367 episodes, released roughly every 14 days, with a median episode length of about 40 minutes.

Apple Podcasts shows 181 ratings with an average of 4.8 out of 5, and the show has been listed there since January 2017. Listener figures are not published; based on these signals, the audience is estimated at roughly 2,000 to 8,000 downloads per episode, and the audience is likely older and interested in regional history.

No sponsors were seen in the feed or episode titles. Estimated rates of $40 to $200 per episode would suit regional tourism, heritage, arts, and culinary brands seeking a credible, local audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Walter Edgar's Journal can edit or remove this page at any time.

Questions about Walter Edgar's Journal

How much does Walter Edgar's Journal charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at about $40 to $200 per episode. Final pricing depends on the show's current terms.

What is Walter Edgar's Journal about?

The podcast covers South Carolina and Southern history, arts, culture, and food. Episodes include interviews and solo storytelling by historian Walter Edgar, released about every two weeks.

How do I contact Walter Edgar's Journal about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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local historyamerican revolution5k–$40–20017