Brad, known as @bjplifestyle, is a US car and truck YouTuber who makes Mopar and Ford Raptor videos about installs, mods and vehicle features. With about 46,100 subscribers and 1,864 median views, he posts roughly 44 videos a year, mostly Shorts. Estimated rates run $150 to $250 per Short-heavy video, and he is open to company collaborations.
Ford Raptor and Mopar mod audience with fast, low-cost Shorts reach
- Median of 1,864 views per video across 30 recent uploads
- About 52% of recent uploads are Shorts, suited to quick product demos
- Recent upload pace of 44 videos in the past 365 days
Brand fit report
Content
- Formats
- short vertical clips, long-form install and review videos, vlog-style commentary
- Tone
- casual, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 8 to 22 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- automotive accessories, vehicle electronics
- Affiliate links
- Yes
Recent descriptions link Amazon products and a CARABC screen with a 15% discount code ("Testing The Viral Gen 2 Raptor Screen Upgrade"), which suggests affiliate links rather than paid sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is mechanical and vehicle-focused with no flagged themes in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 46k | 1.9k | 2 |
Benchmark score: 16 / 100
Public rule, same for everyone. How it works.
Recent videos
▶I Finally Surprised My Wife With Her Dream Jeep · 7.7k views
▶This YouTuber Had It All… Then Disappeared · 1.6k views
▶Testing The Viral Gen 2 Raptor Screen Upgrade · 11k viewsLast three uploads, latest 77 days ago.
My name is Brad. I love cars… probably more than my wallet does. Right now I’m dailying a 2019 Ford Raptor (Gen 2), but the channel’s been built on Mopar vehicles... my 23 Grand Cherokee, SRT, Scat Pack, and a few other Jeeps that got me to where I am now (including my wife's new Sting Gray one). Expect installs, mods, rants, and the occasional “I probably shouldn’t have bought that” moment. Companies & collabs → hit me up 👇 ▪ Instagram: @BJPLIFESTYLE For Business Inquiries: BJPLIFESTYLE@GMAIL.COM
About BJP LIFESTYLE
BJP Lifestyle is the YouTube channel of Brad, known as @bjplifestyle, a US creator who makes automotive videos centered on Ford Raptor and Mopar vehicles. Recent uploads cover installs, mods, hidden features and first-drive impressions, mixing vertical Shorts with longer builds and vlog-style commentary. The channel has about 46,100 subscribers and 13.1 million lifetime views.
The channel draws an estimated audience of owners and enthusiasts, mostly men aged 25 to 44 in the United States. Commercial intent is moderate, with affiliate links to Amazon products and an occasional discount code. Brad's website describes him as a YouTube creator who teaches viewers how to earn from their channels, which is worth noting for context.
For brands selling vehicle accessories or electronics, the channel offers a practical option at modest cost. At an estimated rate of $150 to $250 per video, the implied CPM is around $20 to $35 per 1,000 views for long-form, compared with the $10 to $30 CPM typical for paid ads, and Shorts are cheaper. Brands targeting Ford and Jeep owners should book him.
Written from BJP LIFESTYLE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BJP LIFESTYLE can edit or remove this page at any time.
Questions about BJP
How much does BJP Lifestyle charge for a sponsored video?
Based on a median of 1,864 views and a high share of Shorts, the estimated rate is $150 to $250 per video. Exact pricing depends on format and deliverables. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does BJP Lifestyle post about on YouTube?
BJP Lifestyle posts about Ford Raptor and Jeep Grand Cherokee vehicles, including installs, mods, hidden features, and first-drive impressions. Most recent uploads are vertical Shorts, with some longer builds and commentary videos.
How do I contact BJP Lifestyle for a brand deal?
Business inquiries can be sent to the email listed on the channel, and Brad also invites companies to reach out on Instagram. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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