Starbooked

Don Pearce, known on YouTube as DONSLIFE (@donslife), is a car enthusiast in Canada who posts DIY automotive projects, truck and car mods, travel vlogs and product reviews. The channel has about 87,000 subscribers and roughly 5,900 median views per video, with around 50 uploads a year. Sponsored integrations are priced at about $20 to $35 per 1,000 median views, or roughly $120 to $210 per video, per the rate rule.

Why brands book DONSLIFE

Truck and car DIY audience reviewing accessories, tools and EVs in Canada

  • About 86,900 subscribers and 30.4 million lifetime views
  • Median view count of about 5,900 per video across 30 recent uploads
  • 22% of recent uploads are sponsored or product-linked, with affiliate links common
Best forautomotive accessoriespower tools and DIY productse-bikes and electronics reviews
Watch forMedian views are far below mean, so results depend on a few breakout videos.

Brand fit report

Content

Topics, IAB taxonomy
Automotive60%
Technology & Computing15%
Travel10%
Home & Garden15%
Formats
long-form DIY installs, product reviews, vlogs, YouTube Shorts
Tone
practical, enthusiastic
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 20 minutes

Audience

Commercial intent62/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow to install a specific mod or accessorywhether a product is worth the pricehow a vehicle compares to its newer model year
Age
12%18-24
30%25-34
30%35-44
28%45+
Gender
25%women
75%men
Countries
🇨🇦 Canada45%
🇺🇸 United States45%
Other10%
LanguagesEnglish 100%

Commercial

22%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
automotive electronics, vehicle accessories, e-bikes and e-scooters, home office furniture, power tools and 3D printers, vehicle batteries and chargers
Affiliate links
Yes

The description of 'I Purified River Water... Then Sent It to a Lab' includes a referral link and discount code for ITEHIL, and the NAVEE NT5 Max video carries a links-and-discounts block.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content; the supercar road trip video 'Not All the Supercars Made It Home' is a mishap story with no concerning material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube87k5.9k20

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days20 / 30
Reach Followers on the main platform17 / 20

Recent videos

Last three uploads, latest 1 days ago.

Welcome to Donslife! I am a car enthusiast who loves to share my DIY automotive projects, adventures, and product reviews with you. From simple mods and custom wrap jobs to travel vlogs and the latest product releases, there's something for everyone. Subscribe now and join me on my journey to inspire you for your projects and make your adventures memorable." I am happy to consider collaborations, affiliate programs, sponsorships and product reviews! Contact me through my website (donslife.com), email (donslifechannel@gmail.com) or Direct Message on Instagram @donslifechannel.
DONSLIFE's own profile description on YouTube

Are you DONSLIFE? Claim or remove this profile.

About DONSLIFE

Don Pearce, known on YouTube as DONSLIFE (@donslife), is a Canadian car enthusiast who posts DIY automotive projects, truck and car modifications, travel vlogs and product reviews. Recent uploads cover GMC Sierra and Chevrolet Silverado reviews, Corvette C8 upgrades, roof racks, e-bikes and 3D printers. The channel publishes roughly 50 videos a year.

The audience is estimated to be mostly male and concentrated in Canada and the United States, with viewers who research installs and buy accessories. Median views are around 5,900 per video, while the channel holds about 87,000 subscribers and 30 million lifetime views. Creator-stated contact options include email and Instagram.

DONSLIFE suits automotive accessory brands, tool makers and electronics companies seeking practical, long-form demonstrations. Sponsored integrations are priced at about $20 to $35 per 1,000 median views, or roughly $120 to $210 per video. That is a CPM of $20 to $35, compared with the $10 to $30 typical for paid ads.

Written from DONSLIFE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DONSLIFE can edit or remove this page at any time.

Questions about DONSLIFE

How much does DONSLIFE charge for a sponsored video?

Based on the rate rule, sponsored integrations cost about $120 to $210 per video, or $20 to $35 per 1,000 median views (roughly 5,900 views). Final pricing depends on the integration length and deliverables.

What does DONSLIFE post about on YouTube?

DONSLIFE posts DIY car and truck projects, accessory installs, product reviews, travel vlogs and automotive news. Recent topics include GMC Sierra and Chevrolet Silverado updates, Corvette C8 modifications, e-bikes and 3D printers.

How do I contact DONSLIFE for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The creator's own listed options include email and Instagram direct messages.

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