Starbooked

Black Box: The Chatbots, published by The Guardian, investigates people who become convinced they have made scientific breakthroughs or cured diseases using AI chatbots. The serial has 51 episodes across several series since 2022, mostly 35 to 50 minutes long, released in batches. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a rate of $90 to $625 per episode.

Why brands sponsor Black Box: The Chatbots

Serious Guardian investigative serial reaching engaged, high-trust technology listeners

  • Published by The Guardian with 768 Apple ratings averaging 4.8 stars
  • Episodes run around 35 to 50 minutes, giving room for a full host-read or produced ad
  • Technology and AI subject matter attracts listeners interested in emerging tools
Best forAI and software toolstechnology educationbrand trust campaigns
Watch forSerious subject matter about mental health may not suit lighthearted consumer products.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing55%
Society30%
Health & Fitness15%
Formats
narrative, documentary, interview
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 768 Apple ratings across a show with 51 episodes and a Guardian publisher, with a high Podcast Index popularity bucket, shifted one band up for a show under two years old in the rating window.
Audience asks aboutHow do AI chatbots lead people to false beliefs?Can chatbots cause psychological harm?What happened to the people described in the series?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom45%
🇺🇸 United States30%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episode titles such as 'Spirals' and 'The Line' and the subject of mental health crises suggest heavy themes, with no explicit flag in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 46 days ago.

People are becoming convinced they have made scientific breakthroughs, cured diseases or invented new technologies using AI chatbots. What does this reveal about a technology now used by more than a billion people? A new series from the Guardian Investigates
Black Box: The Chatbots's own show description from the podcast feed

Do you make Black Box: The Chatbots? Claim or remove this page.

About Black Box: The Chatbots

Black Box: The Chatbots is a serial investigative podcast from The Guardian that examines people who become convinced they have made scientific breakthroughs using AI chatbots. According to the show's feed and website, the series is part of Guardian Investigates, and the feed lists 51 episodes since September 2022, with episodes typically running 35 to 50 minutes and released in batches.

The show is hosted on theguardian.com and carries a Documentary and Society & Culture classification. Apple Podcasts lists 768 ratings with a 4.8 average, and the feed does not name individual hosts. Listeners are likely adults interested in technology and investigative journalism; these audience figures are estimates, not published data.

The feed shows no sponsors. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. The show suits technology brands seeking a serious, high-trust environment.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Black Box: The Chatbots can edit or remove this page at any time.

Questions about Black Box: The Chatbots

How much does Black Box: The Chatbots charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $90 to $625 per episode. Rates are estimates derived from listener signals and are not published by the show.

What is Black Box: The Chatbots about?

The podcast investigates people who become convinced they have made scientific breakthroughs or cured diseases using AI chatbots, and what this reveals about the technology's effects.

How do I contact Black Box: The Chatbots about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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