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World of Secrets is a BBC documentary serial from the BBC, covering global investigations into hidden stories and institutional wrongdoing. The feed lists 99 episodes with a cadence of roughly one episode every 2.5 days and a median length of about 30 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode for a host-read mid-roll ad. Its distinctive trait is a long multi-part investigative series.

Why brands sponsor World of Secrets

Long-form BBC investigations with a loyal, highly rated audience

  • Apple Podcasts rating of 4.6 from 1,122 ratings signals an engaged listener base.
  • A BBC investigative serial with 99 episodes and a steady cadence of about one every 2.5 days.
  • Mid-length episodes of roughly 30 minutes suit host-read or produced placements.
Best forbrand awarenessfinancial and professional servicespremium consumer brands
Watch forSerious, sometimes disturbing subject matter; sponsors should check fit with the episode topic and the show's tone.

Brand fit report

Content

Topics, IAB taxonomy
Society60%
Crime25%
Business15%
Formats
narrative, documentary, serial investigation
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
25 to 40 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 1,122 ratings, and the BBC brand, high production and high Podcast Index popularity (9) move the estimate toward the upper band.
Audience asks aboutWhat happened in the Abercrombie case?How were the secrets uncovered?What is the outcome of the investigation?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States20%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencemedium
Politicslow

Episode titles cover sexual exploitation claims ('Women accuse Mohamed Al Fayed of rape', 'Mike Jeffries under arrest'), so adult and violence themes are present.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 46 days ago, a new one about every 3 days.

Global investigations from the BBC. Gripping stories from around the world – delve into a World of Secrets. Latest season: Catching My Teacher. They were taught to obey. But they learnt to resist. When students from a network of boarding schools in Indonesia hear about a dark secret at the heart of a national institution, they set out to find the truth — not knowing what it will cost them. This…
World of Secrets's own show description from the podcast feed

Do you make World of Secrets? Claim or remove this page.

About World of Secrets

World of Secrets is a documentary serial from the BBC that presents global investigations into hidden stories. The show's feed lists 99 episodes released at a cadence of about one every 2.5 days, with a median episode length of roughly 30 minutes. Recent seasons include The Abercrombie Guys and The Child Cancer Scam, with the BBC's programme page as the official website.

The show is produced by the BBC, which is named as publisher in both the feed and Apple Podcasts. Apple Podcasts lists 1,122 ratings with an average of 4.6, a signal of an engaged listener base. Audience figures are not published by the show; the estimate of 20,000 to 80,000 downloads per episode is based on the rating count and the show's popularity bucket, and should be treated as an estimate.

No sponsors were seen in the feed. Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll ad would fall roughly in the range of $360 to $2,000 per episode. Brands in premium consumer, financial or professional services categories who want to reach a serious, adult audience may find the show a fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. World of Secrets can edit or remove this page at any time.

Questions about World of Secrets

How much does World of Secrets charge for a podcast sponsorship?

The estimated rate is about $360 to $2,000 per host-read mid-roll ad, based on an estimated 20,000 to 80,000 downloads per episode. The exact price depends on the sponsor and the placement.

What is World of Secrets about?

World of Secrets is a BBC documentary serial featuring global investigations, including multi-part stories about institutional wrongdoing and hidden histories.

How do I contact World of Secrets about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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