Devi McCallion (@blacksquares), a musician and artist based in Toronto, Canada, runs the Black Squares Media channel with about 56,300 subscribers and median views near 4,450. Posts roughly two to three uploads a month, mostly music and live performance clips. Sponsored integration range is $150 to $250 per video, based on long-form median views.
Engaged indie music audience, strong reach on hit singles
- Top upload reached 974,732 views, with median views near 4,450 across recent uploads
- Engagement rate of 7.24 percent, with a like rate of 6.62 percent
- Channel has 56,300 subscribers and 295 total videos
Brand fit report
Content
- Formats
- music video, live performance recording, track release clip
- Tone
- experimental, irreverent
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 1 to 4 minutes, with some full live sets over 30 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Recent titles and descriptions include strong language and political commentary, such as "TEST OF COURAGE" clarification videos about political violence themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 56k | 4.5k | 3 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶.otm., PK Shellboy, Devi McCallion - play it wrong · 3.8k views
▶Human Form live @ The Garrison 10/4/2026 · 1.2k views
▶lettuce @ conejo 7th anniversary · 3.2k viewsLast three uploads, latest 9 days ago.
Black Squares Media channel since 2012. Music art stuff. Mgmt campfirelucifer@gmail.com https://blacksquares.bandcamp.com/ https://www.patreon.com/blacksquares
About Devi McCallion
Devi McCallion runs the Black Squares Media YouTube channel from Toronto, Canada, posting music videos, track clips, and live performance recordings. Per the artist's website, the work covers electronic, indie and electropop music, with releases on Bandcamp. Uploads come in bursts, with about 23 videos in the last year.
The audience is estimated to be mostly English-speaking music listeners, skewing toward ages 18 to 34 and spread across the United States, Canada and the United Kingdom. Median views sit near 4,450, with occasional breakout uploads above 100,000 views. Sponsorship history is not visible in the recent uploads.
Sponsored integrations are priced at $150 to $250 per video. That works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Brands in music tech, audio gear or independent merchandise should consider booking.
Written from Devi McCallion's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Devi McCallion can edit or remove this page at any time.
Questions about Devi
How much does Devi McCallion charge for a sponsored video?
Devi McCallion's sponsored integrations are estimated at $150 to $250 per video, based on median views of about 4,450. That is a CPM of $20 to $35 per 1,000 views, which compares with $10 to $30 for typical paid ads. Rates are estimates and should be confirmed directly.
What does Devi McCallion post about on YouTube?
Devi McCallion posts music videos, track clips and live performance recordings, mostly in electronic and indie styles. The channel also includes some commentary and art-related uploads. Recent videos range from short clips under two minutes to full live sets.
How do I contact Devi McCallion for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's own description lists a management email and a booking contact.
Similar creators
YouTube and other creators in independent music, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
BEAST KOAST@beastkoast · GB | lo-fi and future beatsindependent music | 78k | 5.5k | $150–250 | 24 |
La Dispute@ladisputesomewhere · US | post-hardcore musiclive music sessions | 80k | 3.4k | $150–250 | 24 |
AKASHIK@weareakashik · SG | tamil hip hopindependent music | 87k | 4.8k | $150–250 | 24 |
Mördan@moerdan · DE | german rapmusic videos | 16k | 2.5k | $150–250 | 23 |
NialandMusic@nialandmusic · US | independent musiclive performance | 2.6k | 125 | $150–250 | 23 |
Dominique de Witte@dominiquedewitte · FR | french pop musicindependent music | 1.7k | 318 | $150–250 | 23 |