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Bogleheads On Investing Podcast

Podcast · bogleheads.podbean.com · EN
Hosted by Rick Ferri, Jon Luskin

Bogleheads On Investing Podcast, hosted by Rick Ferri and Jon Luskin, covers index investing, retirement income, taxes and estate planning, drawing on the philosophy of John C. Bogle. The show has 98 episodes published roughly monthly since 2018, with a median length of about 55 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor Bogleheads On Investing Podcast

Reach engaged long-term investors through a trusted index-investing audience

  • Guests include Vanguard economists, FT journalists and CFP professionals, giving the show credible expert voices
  • Apple Podcasts shows 614 ratings averaging 4.6 stars, a sign of an committed listener base
  • Episodes run about 55 minutes, leaving room for a longer host-read integration
Best forfinancial planning toolsinvestment and brokerage platformstax and estate services
Watch forEstimated downloads are modeled from ratings, not measured, and the feed shows no current sponsors.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance60%
Business25%
Taxes15%
Formats
interview, co-hosted discussion, guest expert Q&A
Tone
educational, measured
Language
English
Production
Clean, edited audio
Typical length
40 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 614 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), with the show older than five years and no shift applied, a steady monthly cadence and no named sponsors in the feed.
Audience asks abouthow to build a simple index portfoliohow much to withdraw in retirementhow to reduce taxes on investments
Age
5%18-24
20%25-34
25%35-44
50%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover investing, retirement and tax topics with no flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 22 days ago, a new one about every 31 days.

Podcast weblog featuring the investment wisdom and principles of John C. Bogle
Bogleheads On Investing Podcast's own show description from the podcast feed

Do you make Bogleheads On Investing Podcast? Claim or remove this page.

About Bogleheads On Investing Podcast

Bogleheads On Investing Podcast covers index investing, retirement income, taxes and estate planning, built around the investment principles of John C. Bogle. According to the feed and the show's Podbean website, the program is co-hosted by Rick Ferri and Jon Luskin and features guests such as Ben Carlson, Ben Felix and Bill Bengen. It has published 98 episodes, updated about monthly since September 2018, with a typical length of 40 to 60 minutes.

Apple Podcasts lists 614 ratings with an average of 4.6 stars. Based on these signals, listeners are estimated at 5,000 to 25,000 per episode, mostly American adults aged 45 and older. These figures are estimates, not measured downloads. The feed shows no sponsors in the last 20 episodes.

The show suits financial planning, brokerage and tax services that want to reach retirement-focused investors. At an estimated $90 to $625 per host-read mid-roll, a sponsorship buys access to an engaged, long-form audience. Sources: the RSS feed, the Podbean website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bogleheads On Investing Podcast can edit or remove this page at any time.

Questions about Bogleheads On Investing Podcast

How much does Bogleheads On Investing Podcast charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Rates are estimates derived from Apple ratings, not published prices.

What is Bogleheads On Investing Podcast about?

The show covers index investing, retirement income, taxes and estate planning, guided by the philosophy of John C. Bogle. Episodes feature interviews with economists, authors and financial professionals.

How do I contact Bogleheads On Investing Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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