Starbooked

Two Sides of FI is a conversation between two lifelong friends, Eric and Jason, about financial independence and life after reaching it. Eric reached FI in 2020 and Jason in 2024. The show has 114 episodes, roughly one every three weeks, with a median length of about 46 minutes. Estimated downloads are 3,000 to 8,000 per episode, with a rate of $90 to $200 per episode.

Why brands sponsor Two Sides of FI

Engaged financial independence listeners, rated 4.9 on Apple with 453 ratings

  • Biweekly episodes of about 46 minutes give a sponsor a steady, long-form slot.
  • The 4.9 Apple rating from 453 ratings signals a loyal, engaged audience.
  • Hosts discuss real portfolios, expenses and retirement planning tools, a natural fit for finance products.
Best forpersonal finance appsinvestment and retirement planning tools
Watch forDownload figures are estimated from ratings, and the audience is skewed toward older listeners.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance70%
Investing20%
Retirement10%
Formats
co-hosted conversation, personal update, listener Q&A
Tone
candid, reflective
Language
English
Production
Clean, edited audio
Typical length
30 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode3k–8k
Estimated, confidence 60%: Apple ratings_count of 453 falls in the 50 to 200 and 200 to 1,000 bands, adjusted upward toward the 200 to 1,000 band for a show with 114 episodes, a biweekly cadence and a 4.9 average rating; the show is over five years old, so no band shift applies.
Audience asks abouthow to know when retirement is affordablehow to spend in early retirementwhat early retirement is really like
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only ProjectionLab in an episode title, and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and episode titles cover retirement, investing and divorce without flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks6 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 21 days.

You're listening to Two Sides of FI, a conversation between two lifelong friends about financial independence - what it takes to get there and what comes after. One of us reached FI in 2020, the other in 2024. We started this show to document our different paths, and now that we're both post-FI, we're still figuring out how to use the freedom we spent years working toward. I'm Eric and I'm joined…
Two Sides of FI's own show description from the podcast feed

Do you make Two Sides of FI? Claim or remove this page.

About Two Sides of FI

Two Sides of FI is a personal finance podcast hosted by Eric and Jason, two lifelong friends who reached financial independence in 2020 and 2024. Episodes cover what it takes to reach FI, the realities of early retirement, spending, portfolios and market swings. The feed lists 114 episodes released about every three weeks, with a median length of roughly 46 minutes, according to the RSS feed.

The show is hosted on Podbean, and Apple Podcasts shows 453 ratings with an average of 4.9. Listener figures are estimates, based on ratings and cadence, and suggest a mostly American audience of mid-career and older adults interested in investing and retirement planning. No sponsors were seen in the feed or the listing.

Estimated downloads are 3,000 to 8,000 per episode, and a host-read mid-roll would cost roughly $90 to $200 per episode. Finance tools and investment products aimed at retirement planners are the most natural sponsors.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Two Sides of FI can edit or remove this page at any time.

Questions about Two Sides of FI

How much does Two Sides of FI charge for a podcast sponsorship?

Based on estimated downloads of 3,000 to 8,000 per episode, a host-read mid-roll is estimated at $90 to $200 per episode. Final pricing should be confirmed with the show.

What is Two Sides of FI about?

Two Sides of FI is a conversation between two friends about financial independence, early retirement, spending, investing and life after reaching FI. The show has 114 episodes.

How do I contact Two Sides of FI about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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