Starbooked

Bon Appétit's podcast feed publishes Bake Club episodes roughly every four weeks, plus Dinner SOS and cross-posted shows. Episodes run about 47 minutes, mostly on baking recipes and kitchen stories. Estimated 5,000 to 25,000 downloads per episode, rate range about $90 to $630 per episode. Recent episodes include live Bake Club recordings and a Wally Amos documentary series.

Why brands sponsor Bon Appétit

Established Bon Appétit baking audience with a steady monthly recipe format

  • Bake Club episodes run about 47 minutes and feature a recipe walkthrough each month.
  • Apple Podcasts shows 2,543 ratings with a 4.2 average across more than 150 episodes.
  • The feed pairs its Bake Club segment with documentary-style features such as the Wally Amos series.
Best forbaking ingredients and kitchen toolscookware and small appliance brandsfood and pantry product launches
Watch forNo sponsor history is visible in the feed, and the monthly cadence limits the number of ad slots.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Arts & Entertainment15%
Formats
cooking segment, interview, narrative, live recording
Tone
warm, playful
Language
English
Production
Studio production
Typical length
40 to 55 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: Apple ratings_count of 2,543 (band 1,000 to 5,000 implies 20,000 to 80,000) pulled down for a 151-episode feed with a monthly cadence, a 2014 listing, and Megaphone hosting; the wide range reflects that the feed is a magazine-branded show with a broad but partly non-subscribing audience.
Audience asks abouthow to make a specific bake step by stepwhat ingredients or substitutions workhow the Bake Club recipes are tested
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
55%women
45%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description links only to contact addresses and the Bake Club page.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover baking and kitchen history, such as 'Introducing Tough Cookie: The Wally Amos Story', with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 28 days.

In this Bon Appétit podcast feed, you can find all our episodes of Dinner SOS, and new episodes of Bake Club each month. Write to us podcasts@bonappetit.com or at bakeclub@bonappetit.com!
Bon Appétit's own show description from the podcast feed

Do you make Bon Appétit? Claim or remove this page.

About Bon Appétit

Bon Appétit's podcast feed is a food show built around Bake Club, a monthly recipe segment, with episodes typically running close to 47 minutes. The feed also carries Dinner SOS and cross-posted audio from sister shows, and the website describes Bon Appétit as a source of recipes, cooking tips and restaurant coverage.

The show is published weekly on Apple Podcasts as 'Updated Weekly', though the feed itself posts Bake Club episodes about every four weeks. Apple Podcasts lists 2,543 ratings with a 4.2 average since 2014. Listener figures are not published; based on the rating count and feed size, the estimate is 5,000 to 25,000 downloads per episode, which is an estimate and not a verified number.

Brands in baking, cookware and pantry categories are the most natural fit for this audience. A host-read mid-roll is estimated at about $90 to $630 per episode, depending on the download estimate used.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bon Appétit can edit or remove this page at any time.

Questions about Bon Appétit

How much does Bon Appétit charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per thousand. Actual pricing is set by the show and may differ.

What is Bon Appétit about?

The Bon Appétit podcast feed centers on Bake Club, a monthly baking segment, along with Dinner SOS and food-history features. Episodes cover recipes, kitchen techniques and stories from the food world.

How do I contact Bon Appétit about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship requests can also go through the addresses listed in the feed description.

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