Things Bakers Know: The King Arthur Baking Podcast
Things Bakers Know, hosted by Jessica Battilana and David Tamarkin of King Arthur Baking Company, explores single baked goods through their history, tips and trends, with listener Q&A and guest bakers. The show has 31 episodes on a weekly cadence, typically 40 to 50 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode.
A baking show from a major flour brand, reaching home bakers weekly
- 808 Apple Podcasts ratings with a 4.6 average signal an engaged, loyal audience.
- Weekly episodes of 40 to 50 minutes give a host-read spot a consistent slot.
- Episodes on specific baked goods suit ingredient, tool and mix brands.
Brand fit report
Content
- Formats
- co-hosted banter, interview, Q&A
- Tone
- friendly, informative
- Language
- English
- Production
- Studio production
- Typical length
- 35 to 50 minutes
Audience
Commercial
- Brands seen
- King Arthur Baking Company
- Categories promoted
- baking flour, baking tools, baking mixes
- Affiliate links
- No
The show is published by King Arthur Baking Company, which sells its own flours, mixes and tools on its website; no sponsor mentions found in the feed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episodes cover baked goods such as pie, cake and bread with no explicit flags or sensitive titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.kingarthurbaking.com/podcast |
| Apple Podcasts | podcasts.apple.com/podcast/id1805870502 |
| RSS feed | rss.buzzsprout.com/2460059.rss |
Benchmark score: 73 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Apple Showdown: Pie vs. Cake, featuring Erin McDowell | 2026-10-12 | 49 min |
| In Pursuit of the Ultimate Chocolate Cake, with Helen Goh | 2026-10-05 | 54 min |
| Coming Soon - Season Four of Things Bakers Know: The King Arthur Bakin | 2026-09-22 | 2 min |
| Exclusive: Chad Robertson Talks About His New Brooklyn Bakery | 2026-06-05 | 15 min |
| The Bagel Boom, featuring Carlos Perez of Boil & Bake | 2026-05-25 | 46 min |
| This Loaf Changed American Bread, with Chad Robertson | 2026-05-18 | 58 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
Join King Arthur’s Jessica Battilana and David Tamarkin as they explore every corner of the world of baking. Each episode dives deep into a different baked good — its history and lore, tips and tricks, trends and takes — and they'll always leave time to answer baking questions from listeners. Along the way they chat with the best bakers in America to get their expert advice.
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About Things Bakers Know: The King Arthur Baking Podcast
Things Bakers Know: The King Arthur Baking Podcast is a weekly show hosted by Jessica Battilana and David Tamarkin of King Arthur Baking Company, according to the feed and the King Arthur website. Each episode covers one baked good, including its history, techniques and trends, and often features expert bakers such as Samin Nosrat and Claire Saffitz. The show has 31 episodes, with a median length of about 44 minutes.
The show holds an Apple Podcasts rating of 4.6 from 808 ratings, according to Apple Podcasts. Its audience is estimated, not measured, at 5,000 to 25,000 downloads per episode, mostly home bakers in the United States. The feed shows no sponsors, as the publisher is itself a baking brand.
A host-read mid-roll spot is estimated at $90 to $625 per episode, based on the estimated download range. The show suits baking ingredient, tool and mix brands that want to reach engaged home cooks.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Things Bakers Know: The King Arthur Baking Podcast can edit or remove this page at any time.
Questions about Things Bakers Know: The King Arthur Baking Podcast
How much does Things Bakers Know: The King Arthur Baking Podcast charge for a podcast sponsorship?
Estimated rates are $90 to $625 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing depends on the placement and the terms agreed with the show.
What is Things Bakers Know: The King Arthur Baking Podcast about?
The show explores individual baked goods such as pie, bread and doughnuts, covering their history, techniques and trends. Hosts Jessica Battilana and David Tamarkin also answer listener baking questions and interview expert bakers.
How do I contact Things Bakers Know: The King Arthur Baking Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.
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