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Bower Power Blog

@bowerpowerblog · US · EN

Katie Bower (@bowerpowerblog) is a US-based DIY and home improvement creator who films home projects, crafts and family life with her husband Jeremy and their five children. The channel has about 1,850 subscribers and a median of roughly 4,500 views per video. Uploads have stopped since 2019. Sponsored integrations would cost about $150 to $250 per video.

Why brands book Bower

Family DIY channel with proven spikes in home-improvement tutorials

  • Concrete countertops tutorial reached 157,494 views, and the Rock Solid garage floor video reached 91,919.
  • Around 40 percent of recent videos were sponsored, with prior work for Rust-Oleum, Home Depot and Ryobi.
  • Median views near 4,500 make this a low-cost test of a single integration.
Best forpaint and coatings brandshome improvement toolsbudget decor products
Watch forNo uploads in over 2,700 days and a small subscriber base, so reach is unpredictable.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Hobbies & Interests20%
Family & Relationships10%
Formats
step-by-step tutorials, makeover before-and-after videos, family vlogs
Tone
friendly, wholesome
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
2 to 5 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.3%
Likes and comments per view on recent videos
Audience asks aboutwhich paint or product was usedhow to recreate the project on a budgetwhat tools are needed for a beginner
Age
10%18-24
45%25-34
35%35-44
10%45+
Gender
70%women
30%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

40%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Rust-OleumHome DepotRyobiCanonTree ClassicsThe National Association of Realtors
Categories promoted
paint and coatings, home improvement retail, power tools, printers, home decor, real estate services
Affiliate links
No

'HOW TO WALLPAPER WALL with Peel & Stick Wallpaper' (2017) carries a disclosure that it is sponsored by The National Association of Realtors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles or descriptions; the content is family-oriented DIY and home projects.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.9k4.5k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 2794 days ago.

Hi! My name is Katie Bower and welcome to our little corner here on YouTube! We are a DIY loving, home improving, noisy little family of seven (eight if you count our clumsy dog Bear) and we love all things life in general....well...maybe not all the diaper changes...but the rest of it is pretty cool. We share things here to have fun...and we hope to connect with anyone else who loves building, diy and crafts as much as we do! For business inquiries, please contact Jeremy at bowerpowerblog@gmail.com THANK YOU! xo
Bower Power Blog's own profile description on YouTube

Are you Bower Power Blog? Claim or remove this profile.

About Bower Power Blog

Bower Power Blog is a YouTube channel run by Katie Bower, a US creator who posts DIY projects, home makeovers, crafts and family videos with her husband Jeremy and their children. Most videos are short step-by-step tutorials filmed with simple production, and the channel has not posted since 2019.

The audience is estimated to be mostly US adults in their late twenties to forties who are interested in budget home projects. Viewers tend to ask which products were used and how to copy the look. Estimates are based on channel topics and titles, not on platform analytics.

Brands in paint, home improvement retail and power tools have worked with the channel before. At a median of around 4,500 views, the rate of $150 to $250 per video compares with a typical paid-ad CPM of $10 to $30, so this creator suits brands seeking low-cost, hands-on product demonstrations rather than mass reach.

Written from Bower Power Blog's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Bower Power Blog can edit or remove this page at any time.

Questions about Bower

How much does Katie Bower charge for a sponsored video?

Based on a median of about 4,500 views per long-form video, a sponsored integration would cost roughly $150 to $250 per video. The rate is an estimate from channel metrics and is not a published price. Contact details unlock on Starbooked for $0.80.

What does Katie Bower post about on YouTube?

Katie Bower posts DIY home improvement projects, makeovers, craft tutorials and family videos. Popular uploads include concrete countertop and garage floor coating tutorials. Most videos are short and filmed with simple equipment.

How do I contact Katie Bower for a brand deal?

The channel lists a business contact in its description. Full contact details unlock on Starbooked for $0.80 per lookup. Boosted creators can be booked directly through Starbooked, which may be a faster route for a campaign.

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