Brand Origins
Chris Garin (@brandorigins), based in the Philippines, makes business history videos about brands and startups in Southeast Asia. His channel has about 28,000 subscribers and a median of roughly 1,500 views per video, posting about 2 to 3 times a week. Sponsored integrations are estimated at $150 to $250 per video, with a CPM of $20 to $35 per 1,000 views.
Business-history storytelling that Filipino consumers finish, with clear brand context
- Median of about 1,470 views and 30 recent videos give a steady, predictable reach.
- Recent GCash IPO video drew 17,041 views, showing demand for fintech stories.
- Estimated rate of $150 to $250 per video, roughly $20 to $35 CPM, compared with $10 to $30 for paid ads.
Brand fit report
Content
- Formats
- talking-head explainer with b-roll, vertical short-form explainers, podcast-style long-form essays
- Tone
- analytical, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 2 to 3 minutes for shorts, 8 to 20 minutes for long-form
Audience
Commercial
- Brands seen
- Starbucks At HomeFIBA
- Categories promoted
- coffee, sports leagues
- Affiliate links
- Yes
Sponsorship and affiliate links appear in the description of the Starbucks At Home and FIBA integrations, and the channel's sponsorship page offers corner-logo and full-story sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover business topics such as pickleball, banks and fintech, with no adult, drug or violent content seen.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 31 / 100
Public rule, same for everyone. How it works.
Recent videos
▶SM’s Pickleball Obsession isn’t about Pickleball. #philippin · 1k views
▶🇵🇭 How BDO started and why SM needs it #philippines · 2k views
▶Opening a Pickleball Court in the Philippines? Watch This Fi · 1.3k viewsLast three uploads, latest today.
Hi, I'm Chris 👋 I study brands and startups in the Philippines & Southeast Asia. I talk about business ideas, the history behind each brand, and feature the most exciting startups in the region. — 💡 Subscribe to the Brand Origins Podcast: Spotify: https://spoti.fi/3cExA8V Apple Podcasts: http://tiny.cc/ynmosz — Say hello: Instagram: https://www.instagram.com/chris.garin/ Twitter: https://twitter.com/brandoriginsfm Website: https://chrisgarin.com/
About Brand Origins
Brand Origins is a YouTube channel run by Chris Garin, who is based in the Philippines and, according to his website, is the founder of Gravity and creator of the Brand Origins series. The channel tells the history behind brands and startups in the Philippines and Southeast Asia, from fintech and retail to tumblers and cracker brands. Most videos are short explainers, with a smaller number of longer podcast-style pieces.
The channel has about 28,000 subscribers and a median of roughly 1,500 views per video. Viewers are likely Filipino adults interested in business, marketing and local brand stories, although these audience figures are estimates rather than channel-reported data. Sponsored integrations so far include Starbucks At Home and FIBA, and the creator's website lists corner-logo and full-story sponsorships.
Brands that want to reach a Philippine business audience with explanatory content should consider this channel. Based on the channel's metrics, a sponsored video is estimated at $150 to $250, which works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.
Written from Brand Origins's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Brand Origins can edit or remove this page at any time.
Questions about Brand
How much does Chris Garin charge for a sponsored video?
Based on the channel's median views, a sponsored video is estimated at $150 to $250 per video. This is an estimate from view-based rate guidance, not a published rate card. His website says sponsorship pricing is available on request.
What does Chris Garin post about on YouTube?
Chris Garin's Brand Origins channel covers the history and business strategy behind brands and startups in the Philippines and Southeast Asia. Topics include fintech, retail, consumer goods and local companies, mostly as short explainer videos.
How do I contact Chris Garin for a brand deal?
Contact details for Chris Garin are available on Starbooked after you unlock them for $0.80. Boosted creators can also be booked through Starbooked. His website also has a sponsorship page for corner-logo and full-story options.
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