Brian Cain
Brian Cain (@briancainpeak), based in the United States, makes mental performance coaching videos for athletes, coaches and leaders. His channel has about 9,300 subscribers and roughly 1.3 million total views, with a median of about 77 views per video. He uploads around 50 videos a year, mostly short talking-head lessons. Sponsored integrations are estimated at $150 to $250 per video.
Mental performance coach reaching sports and leadership audiences with consistent uploads
- About 50 uploads in the last 365 days, roughly one per week day, keeping the channel active
- Median of about 77 views per video, with a 90th percentile near 133, so the audience is small but stable
- Sponsored rate estimated at $150 to $250 per video, which is well under $10 CPM-equivalent cost for a niche audience at this size
Brand fit report
Content
- Formats
- talking-head lesson, multi-part pillar series, long-form coaching talk
- Tone
- instructional, direct
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 1 to 2 minutes, with occasional 15 to 25 minute pillar episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- coaching and certification programs
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own certification and athlete programs.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover athlete routines, pressure and leadership with no flagged content; references to fighters such as George St. Pierre are sporting context only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to Build Routines and Habits of Excellence in Your Athle · 14 views
▶Transform your identity to boost performance · 22 views
▶Turn Nerves Into Readiness · 26 viewsLast three uploads, latest today.
Brian Cain, MPM is the creator of The Mental Performance Mastery (MPM) Coaching Certification Course, a #1 International Best-Selling Author, Speaker, Coach and Consultant. Brian is widely regarded as the foremost authority on Mental Performance Mastery. He has worked with Fortune 500 companies, executives and organizations as well as coaches, athletes, and teams at the Olympic level, in the National Football League (NFL), National Hockey League (NHL), Ultimate Fighting Championship (UFC), in the Professional Golf Association (PGA) and in Major League Baseball (MLB). 💻 Website: BrianC
About Brian Cain
Brian Cain, MPM, posts mental performance coaching content on YouTube under the handle @briancainpeak. Per his website and channel description, he created the Mental Performance Mastery certification and has worked with Fortune 500 executives and sports organizations, including NFL, NHL, UFC, PGA and MLB teams. His channel publishes short lessons and multi-part pillar episodes, roughly 50 videos a year, with a focus on motivation, confidence, routines and team buy-in.
The audience is estimated to be mostly English-speaking coaches, athletes and business leaders in the United States, with smaller shares in Canada and the United Kingdom. Views are modest, with a median near 77 per video, so the channel suits brands seeking a niche professional audience rather than mass reach.
Indicative sponsored rates are $150 to $250 per video, which at this view count works out to a CPM of $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30. Brands in sports performance, recovery or leadership tools should consider booking him.
Written from Brian Cain's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Brian Cain can edit or remove this page at any time.
Questions about Brian
How much does Brian Cain charge for a sponsored video?
Based on his median of about 77 views, an estimated sponsored integration costs $150 to $250 per video. This is an estimate from public channel data, not a published rate card, so confirm terms directly.
What does Brian Cain post about on YouTube?
He posts short mental performance lessons for athletes, coaches and leaders, covering motivation, confidence, routines and team buy-in. He also publishes longer multi-part pillar episodes on his coaching framework.
How do I contact Brian Cain for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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