Business of Story is a weekly podcast hosted by Park Howell, a brand storytelling strategist, covering business storytelling, brand strategy and sales and marketing communication. The show has 589 episodes, typically around 53 minutes long, with an estimated 5,000 to 25,000 downloads per episode (estimated). Host-read ad rate is roughly $90 to $630 per episode, with one distinctive detail: guests are interviewed about story frameworks in every episode.
Weekly business storytelling show with 589 episodes and a loyal sales and marketing audience
- Consistent weekly releases since 2015 build a long, searchable back catalog of episodes.
- Guests are operators and marketers, so listeners are decision makers in B2B companies.
- Apple Podcasts rating of 4.9 from 163 ratings signals a highly satisfied listener base.
Brand fit report
Content
- Formats
- interview, solo monologue
- Tone
- instructive, upbeat
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 40 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- business consulting, brand strategy services
- Affiliate links
- No
No sponsor mentions found in the feed; the host promotes his own consulting, workshops and StoryCycle tools on the website.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Business-focused episode titles with no explicit flag; the feed is marked non-explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | businessofstory.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1012379862 |
| RSS feed | businessofstory.libsyn.com/rss |
Benchmark score: 81 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| #589. Tara Shuler Reveals How Speaking in Questions Slays the Invisibl | 2026-10-12 | 53 min |
| #588. Sean Schroeder: The False Summit Every Brand Builder Climbs | 2026-10-05 | 54 min |
| #587. Parker Howell: How to Use AI as Your Slop-Free Creative Amplifie | 2026-09-28 | 60 min |
| #586. Magda Adamska: Four Strategic Traps That Destroy Even Iconic Bra | 2026-09-21 | 44 min |
| #585. Attia Qureshi: How to Negotiate Sales and Marketing Into Telling | 2026-09-14 | 50 min |
| #584. Matt Beezley: AI Is Either Ignoring Your Brand or Reinventing it | 2026-09-07 | 47 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
About Business of Story
Business of Story is a weekly podcast hosted by Park Howell, a brand storytelling strategist who describes himself on his website as a keynote speaker and consultant. The show covers business storytelling, brand strategy and sales and marketing, with interviews of guests and episodes typically running around 53 minutes. Its feed lists 589 episodes since June 2015 and is updated weekly, according to the RSS feed and Apple Podcasts.
On Apple Podcasts the show has 163 ratings with an average of 4.9. Listener figures are estimates: we estimate 5,000 to 25,000 downloads per episode, based on the ratings count and show age. The audience is likely B2B sales and marketing leaders and small business owners.
No sponsors were seen in the feed, and the host promotes his own workshops and consulting on his website. At an estimated audience, a host-read mid-roll would cost roughly $90 to $630 per episode, which suits brands selling to business decision makers.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Business of Story can edit or remove this page at any time.
Questions about Business of Story
How much does Business of Story charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll rate is roughly $90 to $630 per episode. Final pricing depends on the sponsorship terms agreed with the show.
What is Business of Story about?
Business of Story is a weekly podcast hosted by Park Howell that covers business storytelling, brand strategy, and sales and marketing communication through interviews with guests. Episodes are around 53 minutes long.
How do I contact Business of Story about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
Similar creators
Podcast and other creators in business storytelling, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
Under the Influence with Terry O'Reillypodcast · CA | advertisingmarketing | 50k | – | $360–2000 | 90 |
Prezent@prezent · US | enterprise presentationslife sciences communication | 1.2k | 117 | $150–250 | 14 |