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BWI Live: A Penn State football podcast from Blue White Illustrated

BWI Live, from Blue White Illustrated, is a daily Penn State football podcast covering game previews, postgame reactions, recruiting and wrestling. With 1,000 episodes in the feed, it publishes almost daily, typically around 64 minutes per episode. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor BWI Live: A Penn State football podcast from Blue White Illustrated

Daily Penn State football show reaching an engaged, passionate fanbase every week

  • Near-daily episodes across a 1,000-episode archive keep brands in front of listeners during the football season.
  • Apple Podcasts shows 194 ratings averaging 4.5 stars, a sign of an invested listener base.
  • Long-form postgame and preview episodes of about an hour give host-read spots extended listening time.
Best forticketing and team merchandiseregional brands targeting Penn State fansrecruiting and sports performance products
Watch forNo download data is published; the estimate rests on Apple ratings and should be verified with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Recruiting10%
Wrestling5%
Formats
postgame analysis, game preview, call-in and panel discussion, recruiting update
Tone
analytical, opinionated
Language
English
Production
Clean, edited audio
Typical length
55 to 70 minutes

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 194 Apple ratings (band 200 to 1,000 ratings reads as 5,000 to 25,000, read at the lower edge), 1,000-plus episodes with near-daily cadence, a Podcast Index popularity of 9, and a 2022 start that adds ratings slowly.
Audience asks aboutWill Penn State's offense recover after recent losses?Is a lineup change needed?Which recruits are committing and how strong is the class?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles are sports-focused, with postgame frustration expressed in terms such as 'UGLY Losses' and 'Steamrolled', and no explicit flags are shown.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 1 days.

The leading Penn State football, wrestling, and recruiting podcast!
BWI Live: A Penn State football podcast from Blue White Illustrated's own show description from the podcast feed

Do you make BWI Live: A Penn State football podcast from Blue White Illustrated? Claim or remove this page.

About BWI Live: A Penn State football podcast from Blue White Illustrated

BWI Live is a Penn State football podcast from Blue White Illustrated, covering game previews, postgame reactions, recruiting and Penn State wrestling. The feed lists 1,000 episodes, released nearly every day, with a median length of about 64 minutes. The show's website is hosted on On3, and the feed does not name individual hosts.

Apple Podcasts shows 194 ratings averaging 4.5 stars, with the show listed there since July 2021. Audience figures are estimates only: the show is likely listened to mostly by male, U.S.-based Penn State fans, and the estimated range is 5,000 to 25,000 downloads per episode. No sponsors are visible in the feed.

Based on that estimate, a host-read mid-roll would fall in a rate range of about $90 to $625 per episode. The show suits ticketing, merchandise and regional brands that want to reach committed college football fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. BWI Live: A Penn State football podcast from Blue White Illustrated can edit or remove this page at any time.

Questions about BWI Live: A Penn State football podcast from Blue White Illustrated

How much does BWI Live charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Final pricing should be confirmed directly with the show.

What is BWI Live about?

BWI Live is a daily Penn State football podcast from Blue White Illustrated. It covers game previews, postgame analysis, recruiting updates and Penn State wrestling, in episodes of about an hour.

How do I contact BWI Live about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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