Starbooked

Catalyst, hosted by Tammy Soares and produced by Launch by NTT DATA, covers leadership, AI, design and the future of work through interviews with business and technology leaders. The show has 559 episodes released weekly, with a median length of about 40 minutes. Estimated downloads are 5,000 to 8,000 per episode (estimated), with a rate of $90 to $200 per episode for a host-read mid-roll ad. Its distinctive feature is its long archive of corporate-leadership conversations.

Why brands sponsor Catalyst

Executive-level B2B audience listening to weekly AI and leadership interviews

  • 559 weekly episodes with a 4.8 average Apple rating from 162 ratings
  • Guests are senior leaders at firms including Corning, UPS and Arrow McLaren
  • Long evergreen archive, with rebroadcasts such as From the archives keeping older episodes in circulation
Best forB2B software and AI toolsprofessional services and consultingexecutive education
Watch forCorporate publisher means the show is less suited to consumer or direct-response offers.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing45%
Business & Finance35%
Careers20%
Formats
interview, guest conversation, archive rebroadcast
Tone
thoughtful, professional
Language
English
Production
Studio production
Typical length
32 to 45 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–8k
Estimated, confidence 60%: 162 Apple ratings falls in the 50 to 200 band (2,000 to 8,000), shifted within it given 559 episodes, weekly cadence, a corporate publisher and a 10-year-old show with an upward-leaning Podcast Index popularity of 7.
Audience asks abouthow leaders manage AI adoptionhow companies build inclusive technology teamshow to lead through organizational change
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Launch by NTT DATA
Categories promoted
corporate thought leadership
Affiliate links
No

The description promotes Launch by NTT DATA as the publisher and states the views may not reflect NTT DATA; no third-party sponsor is named in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover leadership, AI, healthcare and manufacturing with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks7 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Catalyst, Launch by NTT DATA’s podcast hosted by Tammy Soares, puts humans at the heart of transformation. Each week, visionary leaders and changemakers share how creativity, technology and human insight are reshaping business, culture and the future of work. From platform innovation to AI and design leadership, Catalyst isn’t just about what’s next in tech — it’s about shaping business,…
Catalyst's own show description from the podcast feed

Do you make Catalyst? Claim or remove this page.

About Catalyst

Catalyst is a weekly interview podcast produced by Launch by NTT DATA and hosted by Tammy Soares. Per the feed and the Art19 listing, it covers AI, technology leadership, design and the future of work through guest conversations with business executives and changemakers. The show has 559 episodes, a median length of about 40 minutes, and a weekly release schedule.

Apple Podcasts lists 162 ratings with a 4.8 average, and the show has been listed there since 2016. Listener figures are estimates, not published by the show: roughly 5,000 to 8,000 downloads per episode, weighted toward business and technology professionals in the United States, UK and Canada.

No third-party sponsors appear in the feed, so the show runs its own publisher messaging. Estimated sponsorship rates are $90 to $200 per host-read mid-roll ad. The show suits B2B software, AI tools, consulting and executive education brands seeking senior decision-makers.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Catalyst can edit or remove this page at any time.

Questions about Catalyst

How much does Catalyst charge for a podcast sponsorship?

Estimated rates are $90 to $200 per host-read mid-roll ad, based on an estimated 5,000 to 8,000 downloads per episode at $18 to $25 per 1,000 downloads. Exact pricing is set by the show and should be confirmed directly.

What is Catalyst about?

Catalyst is an interview podcast from Launch by NTT DATA that covers AI, technology leadership, design and the future of work. Guests include executives and changemakers from business and technology.

How do I contact Catalyst about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, which handles the outreach.

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