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차플레이 Chaplay

@chaplay_official · KR · KO

Chaplay (차플레이), @chaplay_official, a South Korean car channel run by Lee Yeong-bin and his team, publishes long-form reviews, news analysis and short clips on new vehicles and EV tech. With about 87,600 subscribers and roughly 100,800 median views per video, it posts around 50 uploads a year. Sponsored integrations are estimated at $1,800 to $3,500 per video.

Why brands book 차플레이

Korean car reviews with about 100,000 median views per video

  • Median views of about 100,800 and a 90th percentile near 237,100 across the last 30 videos
  • Roughly 50 uploads in the past 365 days, a steady weekly pace
  • Engagement rate of 0.88 percent, with comments at 0.31 percent, signalling an active discussion audience
Best forautomotive and EV brands launching in Koreainsurance, fuel, and charging services aimed at car owners
Watch forNo sponsored content seen to date; sponsorship would be a first-time integration.

Brand fit report

Content

Topics, IAB taxonomy
Automotive85%
Technology10%
Business News5%
Formats
vehicle test drive reviews, industry news analysis, short news clips
Tone
analytical, direct
Language
Korean
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 22 minutes for long-form, under 90 seconds for Shorts-style clips

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutreal-world fuel economy and running costs of new modelsprice and availability of upcoming cars in Koreahow driver assistance and self-driving systems actually perform
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
25%women
75%men
Countries
🇰🇷 South Korea95%
🇺🇸 United States2%
🇯🇵 Japan1%
LanguagesKorean 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions cover vehicle reviews, EV technology and industry news, with no flagged content; the 'Tesla FSD' and 'Current Affairs' items are analytical.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube88k101k50

Benchmark score: 98 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform18 / 20

Recent videos

▶신형 렉서스 ES 350h 시승기… 실 연비 24km/L, 주행가능거리는 1000km 이상? · 36k views▶테슬라 로드스터 9년 만에 최초 공개! 로켓 추진 기술 결합한 하늘을 나는 차… 영화가 현실로 · 514k views▶신형 렉서스 ES, 2열은 어떨까 · 9.9k views

Last three uploads, latest today.

시간 아깝지 않은 채널이 되겠습니다. yb.lee@chaplay.co.kr
차플레이 Chaplay's own profile description on YouTube

Are you 차플레이 Chaplay? Claim or remove this profile.

About 차플레이 Chaplay

Chaplay (차플레이) is a Korean YouTube channel at @chaplay_official, run by Lee Yeong-bin. It publishes long-form vehicle test drives, EV and driver-assistance explainers, and industry news analysis, typically between 8 and 22 minutes, with occasional short clips. Videos are in Korean and the channel has roughly 87,600 subscribers.

The audience is estimated to be mostly Korean men aged 25 to 44 who follow the domestic car market and are weighing new purchases. These figures are estimates, not platform-reported data. Recent coverage has centred on hybrid and electric models from Hyundai, Kia, Lexus, Volvo and BMW, as well as autonomous-driving policy.

Brands with Korean launches or EV and ADAS products should consider this channel. Based on about 100,800 median views, a sponsored integration is estimated at $1,800 to $3,500 per video, which is roughly $20 to $35 per 1,000 median views and compares with a typical paid-ad CPM of $10 to $30.

Written from 차플레이 Chaplay's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 차플레이 Chaplay can edit or remove this page at any time.

Questions about 차플레이

How much does Chaplay charge for a sponsored video?

Based on the channel's median of about 100,800 views on long-form videos, a sponsored integration is estimated at $1,800 to $3,500 per video, using a CPM rate of $20 to $35 per 1,000 median views. No sponsored work has been observed to date, so the rate is an estimate.

What does Chaplay post about on YouTube?

Chaplay posts Korean-language car content: long-form test drives of new Hyundai, Kia, Lexus, Volvo, BMW and Mercedes models, EV and driver-assistance explainers, and automotive industry news analysis. Videos typically run 8 to 22 minutes.

How do I contact Chaplay for a brand deal?

The channel's contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief without a separate outreach step.

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