Starbooked

The Smoking Tire

Hosted by Matt Farah, Zack Klapman

The Smoking Tire, hosted by Matt Farah and Zack Klapman, covers automotive industry news, car reviews, racing, and conversations with automotive figures and comedians. The show has 1,000 episodes released about every three days, typically running 90 to 115 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a host-read rate of roughly $360 to $2,000 per episode.

Why brands sponsor The Smoking Tire

Long-running automotive conversation show with a loyal listener base and 1,000 episodes

  • Over 1,000 episodes since 2015, released roughly every three days, giving repeated sponsor exposure.
  • Apple Podcasts rating of 4.7 from 2,707 ratings, with most ratings at five stars.
  • Guests include automotive executives, pro drivers and comedians, suited to brand conversations about cars.
Best forautomotive accessories and toolscar care and detailing productsmotorsport and performance brands
Watch forExplicit flag and comedic tone mean sponsor copy needs a loose, conversational read.

Brand fit report

Content

Topics, IAB taxonomy
Automotive70%
Comedy15%
Business News10%
Travel5%
Formats
co-hosted banter, interview, news roundup
Tone
irreverent, conversational
Language
English
Production
Clean, edited audio
Typical length
90 to 115 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: Apple Podcasts shows 2,707 ratings, placing the show in the 1,000 to 5,000 ratings band, with 1,000 episodes, a weekly-plus cadence, long episodes, and a high Podcast Index popularity score.
Audience asks aboutWhat is the latest automotive industry news?How do new car reviews compare to rivals?What are the stories behind car builds and racing?
Age
12%18-24
28%25-34
30%35-44
30%45+
Gender
20%women
80%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description links only to the YouTube channel and a Vimeo store for movies.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultlow
Drugslow
Violencelow
Politicslow

Feed carries the explicit flag set to 1, and the show is a comedy-leaning conversation format with frequent casual language.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence33 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

Matt Farah and Zack Klapman sit down with automotive icons, pro drivers, comedians and other friends to discuss automotive industry news, racing, projects and whatever else comes to mind. Watch our car reviews at www.youtube.com/thesmokingtire Follow us! T: @thesmokingtire @zackklapman IG: @thesmokingtire @fakezackklapman Rent or buy our movies!, where we find out if some bad CraigsList cars can…
The Smoking Tire's own show description from the podcast feed

Do you make The Smoking Tire? Claim or remove this page.

About The Smoking Tire

The Smoking Tire is a long-running automotive podcast hosted by Matt Farah and Zack Klapman. The feed describes episodes that cover automotive industry news, racing, projects and interviews with automotive icons, pro drivers and comedians. Episodes arrive about every three days and typically run 90 to 115 minutes, according to the RSS feed.

Apple Podcasts lists 2,707 ratings with an average of 4.7 and an updated weekly release frequency. The show's website points listeners to its YouTube channel for car reviews and to a Vimeo store for its movies. Listener figures are estimates; based on the rating count and show size, the show likely draws 20,000 to 80,000 downloads per episode.

The feed shows no sponsors in the dossier. Estimated host-read pricing is roughly $360 to $2,000 per episode. The show suits automotive accessory, car care and motorsport brands seeking an engaged enthusiast audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Smoking Tire can edit or remove this page at any time.

Questions about The Smoking Tire

How much does The Smoking Tire charge for a podcast sponsorship?

Estimated host-read mid-roll pricing is roughly $360 to $2,000 per episode, based on estimated downloads of 20,000 to 80,000 and an $18 to $25 rate per 1,000 downloads. Exact rates should be confirmed with the show.

What is The Smoking Tire about?

The Smoking Tire covers automotive industry news, car reviews, racing and projects, with interviews featuring automotive figures, pro drivers and comedians. Hosts Matt Farah and Zack Klapman lead the show, which has 1,000 episodes.

How do I contact The Smoking Tire about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so sponsors can reach the show directly from the listing.

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