Starbooked

CHERRY (@cherry_org), a keyboard, mouse and switch manufacturer based in Germany, runs a brand channel with about 1,850 subscribers and roughly 566 median views per video. It posts Shorts-heavy product clips and short reviews about every week, with a sponsored integration typically costing $150 to $250 per video.

Why brands book CHERRY

Brand-owned keyboard channel with Shorts-driven reach for peripherals and switches

  • Median of 566 views per video across 30 recent uploads
  • Roughly 22 uploads in the past 365 days, with 4 in the last 90 days
  • Shorts make up 86% of uploads, with a median runtime of 36 seconds
Best forkeyboard and peripheral launchesmechanical switch awareness campaigns
Watch forChannel is the manufacturer's own; reach is modest and sponsorships from competitors are unlikely.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
Business & Finance15%
Formats
YouTube Shorts product clips, short product reviews, switch sound tests
Tone
informative, upbeat
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks aboutwhich keyboard or switch to buyhow a product compares to othershow it sounds and feels when typing
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
30%women
70%men
Countries
🇩🇪 Germany25%
🇺🇸 United States25%
🇬🇧 United Kingdom15%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
computer keyboards, computer mice, mechanical switches, desktop sets
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own CHERRY products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product-focused brand content with no flagged themes across recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.9k5664
X–––
Instagram–––

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers38 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 2 days ago.

Welcome to the YouTube channel of CHERRY, your premium manufacturer for keyboards, mice, PC accessories, and mechanical switches. On this channel you will find: - News about our CHERRY products - Valuable tips about computer input devices ▬ About CHERRY ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►More about CHERRY: https://www.cherry.de/ ►More about CHERRY MX: https://www.cherrymx.de/ ▬ CHERRY on Social Media ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►Facebook: https://www.facebook.com/ORG.CHERRY ►Instagram: https://www.instagram.com/cherry_original/ ►Twitter: https://twitter.com/org_cherry/ ►LinkedIn: https://www
CHERRY's own profile description on YouTube

Are you CHERRY? Claim or remove this profile.

About CHERRY

CHERRY is the YouTube channel of the German manufacturer of keyboards, mice, desktop sets and mechanical switches, with about 1,850 subscribers and 123 uploads since 2018. The channel posts mostly short product clips, typically under a minute, along with occasional longer reviews of new releases. Viewers are likely office workers, gamers and typing enthusiasts, estimated to be spread across Germany, the United States and the United Kingdom. The channel is brand-owned and features its own products rather than third-party sponsorships. Based on the 566 median views per Short, a sponsored integration is estimated at $150 to $250 per video, which works out to about $4 to $8 CPM in the Shorts range and is far cheaper than typical paid ads at $10 to $30 CPM. It suits peripheral brands that want a low-cost niche placement.

Written from CHERRY's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. CHERRY can edit or remove this page at any time.

Questions about CHERRY

How much does CHERRY charge for a sponsored video?

Based on its median of about 566 views per Short, an estimated sponsored integration is $150 to $250 per video. Rates are estimates from public channel data and should be confirmed directly with the creator before booking.

What does CHERRY post about on YouTube?

CHERRY posts short product clips and reviews of its keyboards, mice, desktop sets and mechanical switches. Most videos are under a minute and focus on how products look, feel and sound in an office or desk setup.

How do I contact CHERRY for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability before reaching out.

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