CIMB Malaysia (@cimbgroupholdingsbhd) is the official YouTube channel of a Malaysian bank, posting short product, event and anti-scam videos in English and Malay. It has about 70,000 subscribers and a median of roughly 430 views, with around 50 uploads in the last 90 days. Estimated rate is $150 to $250 per video. Its #HmmmDulu scam awareness music video passed 450,000 views.
Very active Malaysian bank channel, but typical views are low
- About 70,300 subscribers and 50 uploads in the last 90 days, a very steady pace.
- Median views are only 429, though two #HmmmDulu videos reached 248,000 and 454,000.
- Most videos are Shorts, with a median length of 33 seconds.
Brand fit report
Content
- Formats
- short promos, event recaps, awareness campaigns
- Tone
- corporate, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- banking and credit cards, insurance, mobile banking
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; content promotes the bank's own products, such as the CIMB Lite-i Credit Card.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles like OCTOFest: Penang Edition and Sebelum Tekan, #HmmmDulu are festival and fraud-awareness content with nothing flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 70k | 429 | 50 |
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
▶OCTOFest: Penang Edition · 1.1k views
▶CIMB Lite-i Credit Card · 338 views
▶CIMB Motor & Travel Insurance are now available on CIMB OCTO · 174 viewsLast three uploads, latest 1 days ago.
Welcome to the official Youtube channel of CIMB-ASEAN's leading universal bank! From community and sports to the best financial insights and banking how-tos, subscribe to our channel for the latest from CIMB. Watch our videos to find out more about our people and learn more about us. Don't forget to check us out on social media! CIMB Bank & CIMB Islamic Bank are members of PIDM. For assistance, call us at 03-6204 7788 or email contactus@cimb.com. Registered Address: Menara CIMB, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, Kuala Lumpur 50470, Malaysia
About CIMB Malaysia
CIMB Malaysia (@cimbgroupholdingsbhd) is the official YouTube channel of CIMB, a Malaysian bank. It posts short product explainers, event recaps such as OCTOFest, and fraud awareness campaigns in English and Malay, with a median video length of about 33 seconds.
The channel has about 70,300 subscribers and 660 videos, and uploaded roughly 50 times in the last 90 days. Median views are about 430, though the #HmmmDulu campaign videos reached roughly 250,000 to 450,000 views. Audience details are estimates rather than platform data, and suggest viewers mainly in Malaysia.
No sponsorship disclosures were found, and the content promotes the bank's own products. Because most videos are Shorts, the rate rule uses $4 to $8 per 1,000 median views, which falls below the floor, so the estimate is $150 to $250 per video. That works out to a CPM of $20 to $35 per 1,000 views, against $10 to $30 for typical paid ads. Brands should confirm a bank channel takes outside partnerships first.
Written from CIMB Malaysia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. CIMB Malaysia can edit or remove this page at any time.
Questions about CIMB
How much does CIMB Malaysia charge for a sponsored video?
The estimated rate is $150 to $250 per video. Most videos are Shorts, so the $4 to $8 per 1,000 median views rule applies, and with a median of 429 views the minimum price is used.
What does CIMB Malaysia post about on YouTube?
It posts short product promos, OCTO app tutorials, event recaps such as OCTOFest, and scam awareness campaigns like #HmmmDulu, in English and Malay.
How do I contact CIMB Malaysia for a brand deal?
The channel lists contactus@cimb.com for general assistance. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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