Starbooked

VietinBank - Ngân Hàng TMCP Công Thương Việt Nam

@vietinbank-nganhangtmcpcon2422 · VN · VI

VietinBank (@vietinbank-nganhangtmcpcon2422) is the official channel of a Vietnamese commercial bank, with about 86,000 subscribers and roughly 490 videos. The median video draws about 1,300 views, and the channel uploads around once a week. The $150 to $250 minimum applies per integration. It is a corporate channel, not an independent creator.

Why brands book VietinBank

Steady Vietnamese banking channel, suited to finance partners rather than creator deals

  • About 86,400 subscribers and 97 million lifetime views, but median views per video are about 1,255.
  • 14 uploads in 90 days and 50 in a year give a reliable weekly pace.
  • Two Shorts exceeded 2.5 million views, so reach varies widely; the floor rate of $150 to $250 applies.
Best forfinancial integration partnersVietnamese payments and fintech co-promotion
Watch forThis is a bank's own channel, not an independent creator, and typical videos draw only about 1,000 views.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance50%
Business and Finance40%
News10%
Formats
product tutorials, promotional shorts, investor conference recordings
Tone
formal, informative
Language
Vietnamese
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
1 to 4 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to use the iPay Mobile apphow to open an account with a chip ID cardbusiness banking and tax payment tools
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
50%women
50%men
Countries
Vietnam92%
🇺🇸 United States3%
🇰🇷 South Korea2%
LanguagesVietnamese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
banking, payments
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; videos promote the bank's own products, such as 'VIETINBANK IPAY MOBILE 6.0'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Hội nghị cập nhật kết quả kinh doanh quý II/2026 của VietinBank' show corporate and product content with nothing flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube86k1.3k14

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform17 / 20

Recent videos

Last three uploads, latest 10 days ago.

Đối tác phát triển bền vững | VietinBank - Nâng giá trị cuộc sống “Đối tác phát triển bền vững” chính là định hướng mà VietinBank đã lựa chọn để cùng đồng hành với đất nước và con người Việt Nam trong suốt hơn 30 năm qua. Là đối tác phát triển bền vững của bạn, chúng tôi luôn nỗ lực để mỗi ngày bạn đến gần hơn với những khát vọng của mình: khát vọng định thành công, khát vọng vươn thế giới, khát vọng vượt thời đại,…và tự hào cùng bạn tạo nên những di sản! Địa chỉ hội sở chính: 108 Trần Hưng Đạo, phường Cửa Nam, TP. Hà Nội, Việt Nam Hotline: 1900 558 868 (trong nước) - (84) 24 3942 1031 (quố
VietinBank - Ngân Hàng TMCP Công Thương Việt Nam's own profile description on YouTube

Are you VietinBank - Ngân Hàng TMCP Công Thương Việt Nam? Claim or remove this profile.

About VietinBank - Ngân Hàng TMCP Công Thương Việt Nam

VietinBank (@vietinbank-nganhangtmcpcon2422) is the official YouTube channel of Vietnam's Công Thương commercial bank. It posts product guides for the iPay Mobile app and eFAST business platform, short promotional clips, monthly VietinBank Express recaps and recordings of quarterly results conferences, all in Vietnamese.

The channel has about 86,400 subscribers and around 493 videos, uploading about once a week. Median views are roughly 1,255, though two Shorts topped 2.5 million views each, so the average is far higher than the typical video. Audience details on Starbooked are estimates, not platform data, and the audience is likely concentrated in Vietnam.

Because median views are low, the estimated rate is the $150 to $250 per video minimum, which makes the effective CPM much higher than $20 to $35 and the $10 to $30 typical for paid ads. This is a corporate channel, so any deal would be a partnership with the bank rather than a creator sponsorship. It fits fintech and payments brands.

Written from VietinBank - Ngân Hàng TMCP Công Thương Việt Nam's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. VietinBank - Ngân Hàng TMCP Công Thương Việt Nam can edit or remove this page at any time.

Questions about VietinBank

How much does VietinBank charge for a sponsored video?

Starbooked estimates the minimum rate of $150 to $250 per video, because median views of about 1,255 fall below the per-view formula of $20 to $35 per 1,000. A bank may not sell sponsorships at all.

What does VietinBank post about on YouTube?

It posts Vietnamese-language banking content: iPay Mobile and eFAST tutorials, tax payment and business tools, cross-border payment news, monthly recaps and investor conference recordings.

How do I contact VietinBank for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. This is a corporate channel, so inquiries would go to the bank's marketing or partnership teams.

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