Starbooked

Coaching Culture

Podcast · tocculture.com · EN
Hosted by J.P. Nerbun, Nate Sanderson, Betsy Butterick

Coaching Culture, hosted by J.P. Nerbun, Nate Sanderson and Betsy Butterick of TOC Culture Consulting, covers practical leadership, team culture and coaching tools for coaches and leaders. The show has 477 episodes released roughly weekly, with typical episodes of about 37 to 44 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a sponsorship rate of about $40 to $200 per episode.

Why brands sponsor Coaching Culture

Reach working coaches and leaders in a focused, practitioner-driven audience

  • 477 episodes released weekly build a long-running, loyal catalog of leadership content.
  • Episodes average about 37 minutes, giving room for a full host-read mid-roll.
  • Strong Apple Podcasts rating of 4.6 from 164 ratings suggests engaged listeners.
Best forcoaching tools and softwaresports and fitness equipmentprofessional development services
Watch forDownload figures are estimates; the show has no published numbers and no current sponsors.

Brand fit report

Content

Topics, IAB taxonomy
Careers60%
Sports30%
Education10%
Formats
interview, co-hosted discussion, solo monologue
Tone
practical, reflective
Language
English
Production
Clean, edited audio
Typical length
35 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 164 Apple ratings points to the 2,000 to 8,000 band; 477 episodes, weekly cadence, Anchor hosting and no visible sponsors point to the lower half, with the show being older than five years.
Audience asks aboutHow do I build a stronger team culture?How can I coach high-performing athletes and staff?What habits help leaders grow?
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
TOC Culture Consulting
Categories promoted
coaching and leadership consulting
Affiliate links
No

No sponsor mentions found in the feed; the show promotes its own consulting business, TOC Culture Consulting, and the tocculture.com website.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover leadership, coaching and team culture with no flagged content; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 74 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence43 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 7 days.

A podcast for leaders and coaches sharing practical strategies and tools to build your team's culture and help you grow as a leader. Co-hosted by J.P. Nerbun and Nate Sanderson of TOC Culture Consulting, and Betsy Butterick. Get the podcast notes and learn more about us at tocculture.com
Coaching Culture's own show description from the podcast feed

Do you make Coaching Culture? Claim or remove this page.

About Coaching Culture

Coaching Culture is a leadership and coaching podcast hosted by J.P. Nerbun, Nate Sanderson and Betsy Butterick of TOC Culture Consulting. According to the show's feed and the tocculture.com website, the program shares practical strategies and tools for building team culture and growing as a leader, with interviews and discussions featuring coaches, athletes and consultants.

The show has released 477 episodes since October 2017, currently on a weekly schedule, with typical episodes running 35 to 45 minutes. Apple Podcasts lists a 4.6 average rating from 164 ratings. Listeners are likely coaches, athletic staff and business leaders; these audience figures are estimates, not published data.

No third-party sponsors appear in the feed, so the show is best suited to companies offering coaching, leadership or performance products. An estimated 2,000 to 8,000 downloads per episode translates to a host-read mid-roll rate of roughly $40 to $200 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Coaching Culture can edit or remove this page at any time.

Questions about Coaching Culture

How much does Coaching Culture charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is roughly $40 to $200 per episode. Rates are estimates derived from Apple Podcasts rating counts and show metrics.

What is Coaching Culture about?

Coaching Culture is a podcast for leaders and coaches covering team culture, practical coaching tools and leadership growth. It features interviews and co-hosted discussions, released roughly weekly.

How do I contact Coaching Culture about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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