Cocoro Ch by ロート製薬
Cocoro Ch by ロート製薬 (@cocoroch0610) is a Japanese virtual YouTuber channel run by Rohto Pharmaceutical, featuring the character Neba Sei Cocoro. With about 58,600 subscribers and roughly 4,100 median views per video, it posts gaming streams, singing covers and dance clips at a pace of about 35 uploads per quarter. Sponsored integrations are priced at $150 to $250 per video for Shorts-led content.
Corporate virtual YouTuber with 58,600 subscribers and a steady gaming and dance audience
- Median views of about 4,100 per video, with Shorts reaching up to 13,000 views
- Around 35 uploads in the last 90 days across games, covers and dances
- Viewer-participation streams drive comments on most recent gaming videos
Brand fit report
Content
- Formats
- live gaming streams with viewer participation, short dance covers, vocal covers
- Tone
- playful, energetic
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 2 to 4 hours for streams
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- pharmaceuticals and eye care (owner brand, not a sponsor)
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is operated by Rohto Pharmaceutical itself and links to its corporate site.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are gaming, dance and singing content, including a horror game video ('ホラーは苦手なロート製薬公式YouTuber') that carries no graphic material in its description.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【タンポポは耐える】ココロ、耐えます。【ロート製薬 根羽清ココロ】 · 0 views
▶歴史的連敗と特別ゲスト #ロート製薬 #vtuber #ゲーム · 3.3k views
▶周りを置き去りにするセンスのロート製薬公式YouTuber #ロート製薬 #vtuber #ゲーム · 4.2k viewsLast three uploads, latest today.
ねばーーー！ ロート製薬公式YouTuberの根羽清ココロです！ 皆さんが少しでも癒される動画を出したい！ そしていつか認められたい！！！ チャンネル登録者100,000人を目指して頑張らねばーーー！ チャンネル登録お願いします！ 【Twitter】 https://twitter.com/rohto_cocoro https://twitter.com/nebasei_oto
About Cocoro Ch by ロート製薬
Cocoro Ch by ロート製薬 is the official virtual YouTuber channel of Rohto Pharmaceutical, run through the character Neba Sei Cocoro and posting in Japanese. The channel publishes live gaming streams, singing covers and short dance videos, with about 35 uploads in the last 90 days and a mix of long streams and Shorts.
The audience appears to be mostly Japanese viewers aged roughly 18 to 34, based on language and content style; these demographic figures are estimates, not measured data. Recent Shorts show median views of about 4,100 with peaks near 13,000, which is typical for a corporate character channel of this size.
Estimated sponsored rates are $150 to $250 per video, which at median views works out to $20 to $35 CPM, comparable to a paid social ad at the $10 to $30 CPM typical range. Brands in Japanese health or gaming categories with an interest in community engagement should consider booking.
Written from Cocoro Ch by ロート製薬's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Cocoro Ch by ロート製薬 can edit or remove this page at any time.
Questions about Cocoro
How much does Cocoro Ch by ロート製薬 charge for a sponsored video?
Estimated rates are $150 to $250 per video for Shorts-led content, based on median views of about 4,100. Long-form rates would follow the $20 to $35 per 1,000 median views rule. Rates are estimates derived from channel data, not confirmed quotes.
What does Cocoro Ch by ロート製薬 post about on YouTube?
The channel posts Japanese-language gaming streams with viewer participation, vocal covers of popular songs, and short dance videos. Its character Neba Sei Cocoro is presented as the official virtual YouTuber of Rohto Pharmaceutical.
How do I contact Cocoro Ch by ロート製薬 for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the channel's boost status before reaching out.
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