鞍馬つむぎ/Tsumugi ch

@tsumugich9505 · JP · JA

virtual youtuber japanese singing covers asmr pubg gaming

鞍馬つむぎ (@tsumugich9505), a Japanese virtual singer and gamer, posts singing covers, ASMR and binaural chats and PUBG streams. The channel has about 8,600 subscribers and a median of roughly 8,400 views per video. It uploads rarely, with no uploads in the past year. Estimated rate: $150 to $250 per video.

Why brands book 鞍馬つむぎ/Tsumugi

Japanese ASMR and singing audience with consistent 8,000-plus median views

Median of about 8,400 views per video across the last 30 uploads
Roughly 8,600 subscribers, with ASMR and cover videos reaching up to 20,000 views
Estimated rate of $150 to $250 per video, about $20 to $30 CPM, versus $10 to $30 for paid ads

Best foraudio and headphone productssleep and relaxation productsJapanese-market awareness campaigns

Watch forUploads have stopped since 2018, so the audience may be largely inactive.

Brand fit report

Content

Topics, IAB taxonomy

Music of Asia45%

Video game culture35%

Music20%

Formats: song covers, ASMR audio sessions, gaming streams
Tone: gentle, playful
Language: Japanese
On camera: No, voiceover and b-roll
Production: Phone, natural light
Typical length: 3 to 5 minutes for covers, 40 to 90 minutes for ASMR and gaming

Audience

Commercial intent5/100

Comments asking for links, prices or where to buy

Sentiment80/100

Positive share of 30 comments

Engagement5.6%

Likes and comments per view on recent videos

Audience asks aboutwhich song is being covered and where to hear the originalhow to get binaural or 3D audio soundwhen the next stream or ASMR session is

Age

40%18-24

40%25-34

12%35-44

8%45+

Gender

40%women

60%men

Countries

🇯🇵 Japan85%

🇰🇷 South Korea5%

🇺🇸 United States3%

LanguagesJapanese 90%Korean 5%English 5%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow

Adultlow

Drugslow

Violencemedium

Politicslow

Family friendly
Recent titles include game streams of PUBG and DBD, and one video titled 'いじめっこ虐殺ゲーム' (a bullying-themed game title), which warrants a review of its content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	8.6k	8.4k	0
X	–	–	–

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50

Activity Uploads in the last 90 days0 / 30

Reach Followers on the main platform2 / 20

Recent videos

▶【PUBG】VTuber最協決定戦：『格差社会の縮図』視点 / 5分遅延有 · 8.1k views

▶【立体音響】少しバイノーラル雑談 · 8.6k views

▶【PUBG】PUBG大会練習ろぼつむデート · 4k views

Last three uploads, latest 2918 days ago.

『癒しの魔法をあなたに』おはようさん、皆様初めまして。鞍馬つむぎいいます。歌うこととゲームが好きです(*´`*) 気に入ってくださった方はチャンネル登録、Twitterフォローよろしくお願いします！ ▶ご意見お問い合わせ http://mikai.co.jp/contact ▶Twitter https://twitter.com/tsumugi_kurama ------⋆⸜( ＊॑꒳ ॑＊ )⸝ﾋﾟｮﾝﾋﾟｮﾝ Hello! I'm Tsumugi Kurama! I like playing games and singing. It would be great if everyone was healed. Please subscribe and follow me on Twitter! 노래를 투고하거나 게임방송을 하고있습니다! 응원 부탁드립니다! 마음에 들으셨으면 구독, 트위터 팔로우 부탁드립니다!

鞍馬つむぎ/Tsumugi ch's own profile description on YouTube

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About 鞍馬つむぎ/Tsumugi ch

鞍馬つむぎ (@tsumugich9505) is a Japanese virtual singer who posts song covers, ASMR audio sessions and PUBG gaming streams on YouTube. The channel has about 8,600 subscribers and a median of about 8,400 views per video. Its catalog was built mainly in 2018, and it has had no uploads in the past year.

The audience is estimated to be mostly Japanese-speaking viewers in their late teens to thirties who are drawn to ASMR, headphone-oriented audio and anime-style singing covers. These demographic figures are estimates derived from the content and are not platform-reported data. The channel has no sponsorship history in its recent uploads.

Estimated sponsored rate is $150 to $250 per video, which is roughly $20 to $30 per 1,000 median views. That CPM compares with $10 to $30 for paid ads. Brands in audio, sleep or relaxation products targeting Japan may find the fit worthwhile, though the inactivity is a real risk.

Written from 鞍馬つむぎ/Tsumugi ch's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 鞍馬つむぎ/Tsumugi ch can edit or remove this page at any time.

Questions about 鞍馬つむぎ/Tsumugi

How much does 鞍馬つむぎ charge for a sponsored video?

The estimated rate is $150 to $250 per video, based on a median of about 8,400 views per video. The channel's rate is set with the creator, and a formal quote should be confirmed before booking.

What does 鞍馬つむぎ post about on YouTube?

The channel posts Japanese song covers, ASMR audio sessions with whispering and ear-massage sounds, and PUBG and other game streams. Most uploads are in Japanese.

How do I contact 鞍馬つむぎ for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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