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Cold War Conversations

Hosted by Ian Sanders

Cold War Conversations is hosted by Ian Sanders and presents firsthand accounts from people who lived through the Cold War, including soldiers, spies and civilians. The show has 479 episodes released weekly, with a median runtime of about 58 minutes. Estimated downloads per episode are 5,000 to 25,000, with a suggested sponsorship rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Cold War Conversations

Weekly firsthand Cold War testimony with a loyal, highly rated audience

  • 471 Apple Podcasts ratings averaging 4.7 stars across 479 weekly episodes.
  • Median episode runs about 58 minutes, giving sponsors room for a full host-read.
  • Serious, educational audience well suited to heritage, education and travel brands.
Best formuseum and travel brandseducation and book publishers
Watch forContent covers violence and war crimes, so brands need careful contextual fit.

Brand fit report

Content

Topics, IAB taxonomy
History85%
Documentary15%
Formats
interview, firsthand testimony, narrative
Tone
serious, reflective
Language
English
Production
Clean, edited audio
Typical length
40 to 60 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 471 ratings with a 4.7 average, a show with over 479 episodes that is more than five years old, weekly cadence, Megaphone hosting and a top-bucket Podcast Index popularity score of 9.
Audience asks aboutWhat was daily life like behind the Iron Curtain?How did Cold War espionage and defection work in practice?Which military and aviation experiences from the period were documented?
Age
8%18-24
14%25-34
20%35-44
58%45+
Gender
35%women
65%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom30%
🇩🇪 Germany10%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

The feed lists no funding links, and the website offers an 'Advertise or sponsor us' page and a 'Support the Podcast' donation page without named sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episodes such as 'Face to Face with the Srebrenica War Criminals (464)' and 'Bandit Country - The IRA and South Armagh (472)' cover war crimes and armed conflict in depth.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 89 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

"Listening to even one episode of "Cold War Conversations" will make this sprawling, potentially intimidating period of history feel vivid and compelling." The New York Times Experience the Cold War like never before with Cold War Conversations — an award-winning podcast. Each week, host Ian Sanders brings you raw, firsthand accounts from the people who lived through one of history’s most tense…
Cold War Conversations's own show description from the podcast feed

Do you make Cold War Conversations? Claim or remove this page.

About Cold War Conversations

Cold War Conversations is an award-winning history podcast hosted by Ian Sanders, who describes the show on its website as bringing firsthand accounts from soldiers, spies and civilians who lived through the Cold War. The feed lists 479 episodes released weekly, with a median runtime of about 58 minutes and themes spanning East Germany, the Soviet Union, aviation and espionage.

The show has 471 Apple Podcasts ratings with a 4.7 average, and the website's About page quotes Inside History Magazine praising its oral history approach. Listeners are estimated at 5,000 to 25,000 per episode, based on ratings volume, episode count and hosting signals; these are estimates, not published figures.

No sponsors were named in the feed or on the website, which offers an advertising page. A host-read mid-roll is estimated at $90 to $625 per episode, suiting museum, travel and education brands. Source: the podcast feed, the show website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Cold War Conversations can edit or remove this page at any time.

Questions about Cold War Conversations

How much does Cold War Conversations charge for a podcast sponsorship?

Estimated host-read mid-roll rates range from $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 per episode at $18 to $25 per thousand. Final pricing depends on the show's current terms.

What is Cold War Conversations about?

It is a history podcast where host Ian Sanders interviews people who lived through the Cold War, including soldiers, spies and civilians, about their firsthand experiences.

How do I contact Cold War Conversations about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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