Starbooked

comma fashion

@commafashion1600 · DE · DE

comma fashion (@commafashion1600) is a German fashion brand channel run by the s.Oliver group, with about 1,020 subscribers and a median of 151 views per video. It posts mostly short vertical clips, roughly one upload a year, with a sponsorship rate of $4 to $8 per 1,000 median views, or about $150 to $250 per video.

Why brands book comma

Established German fashion brand channel with campaign-ready women's apparel content.

  • Median of 151 views per video across 122 uploads, so reach is small.
  • Top campaign video reached 123,426 views in September 2022, showing occasional breakout reach.
  • Sponsorship rate of $150 to $250 per video, roughly $4 to $8 per 1,000 median views on Shorts-heavy uploads.
Best forfashion brand awarenessGerman-speaking women's apparel campaigns
Watch forUpload pace is about one video a year and channel reach is small, so it suits brand campaigns more than performance reach.

Brand fit report

Content

Topics, IAB taxonomy
Fashion70%
Lifestyle30%
Formats
short vertical brand clips, campaign interview videos, collection previews
Tone
empowering, polished
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhich pieces from the new collection are availablehow to style the seasonal collectionwhat the STEP UP and charity campaigns support
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
85%women
15%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria5%
🇨🇭 Switzerland5%
LanguagesGerman 75%English 25%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
commas.OliverDKMSSTRIVECotton made in AfricaVerband deutscher Unternehmerinnen
Categories promoted
apparel, women's fashion
Affiliate links
No

The COMMA x DKMS video (2024-11-11) describes a charity collection partnership, which is brand-owned campaign content rather than a third-party sponsorship; the channel's own brand promotion is the main commercial activity.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Brand campaign content on women's empowerment and breast cancer prevention with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1k1510

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 200 days ago.

IMPRESSUM Persönlich haftende Gesellschafterin: s.Oliver Sales Verwaltung SARL, 1, Grand-Rue, L-8372 Hobscheid, RCS Luxembourg, B 259790 Geschäftsführer: Thomas Lurz, Mathias Eckert, Johannes Rellecke, Julian Rellecke USt.-ID-Nr. DE 811 253 614 Betreiberin des comma Online-Stores ist die: s.Oliver Bernd Freier GmbH & Co. KG s.Oliver-Straße 1 97228 Rottendorf Deutschland Telefon 09302 988 66 60* E-Mail service@comma-store.com AG Würzburg HRA 3925 USt.-ID-Nr. DE 811 253 614 * (regulärer Festnetztarif Ihres Telefonanbieters, ggf. kostenfrei bei Flatrate; Mobilfunktarif ggf. abweichend) Onli
comma fashion's own profile description on YouTube

Are you comma fashion? Claim or remove this profile.

About comma fashion

comma fashion (@commafashion1600) is the YouTube channel of the German fashion label comma, part of the s.Oliver group. The channel posts short vertical clips of seasonal collections, campaign interviews and women's empowerment initiatives, mostly in German, with a small number of English versions. Uploads are sporadic, with about one video a year over the last year.

The channel has about 1,020 subscribers and 656,573 total views across 122 videos. The median video earns about 151 views and the 90th percentile about 445, so most of its reach comes from occasional campaign spikes. Viewers are estimated to be mostly German-speaking women aged 25 to 44 who follow the label's campaigns. These figures are estimates from channel data.

The channel's brand work includes the STEP UP campaign, a charity collection with DKMS and a women's day series. Sponsorship is estimated at $150 to $250 per video, which is $4 to $8 per 1,000 median views, compared with the $10 to $30 CPM typical for paid ads. Brands seeking German-language fashion campaign content may find it a fit.

Written from comma fashion's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. comma fashion can edit or remove this page at any time.

Questions about comma

How much does comma fashion charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on a median of 151 views and a Shorts-heavy catalog. Rates are a range computed from channel metrics, not a published price. Contact details unlock on Starbooked for $0.80.

What does comma fashion post about on YouTube?

The channel posts short vertical clips of seasonal collections, campaign interviews and women's empowerment initiatives such as STEP UP and a DKMS breast cancer charity collection. Most content is in German. Uploads are infrequent, about one video a year.

How do I contact comma fashion for a brand deal?

The channel lists service@comma-store.com in its description. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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