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Complex Systems with Patrick McKenzie (patio11)

Hosted by Patrick McKenzie

Complex Systems with Patrick McKenzie, hosted by Patrick McKenzie (patio11), explores how institutions, infrastructure, incentives and technology shape finance and daily life, through interviews with people who build those systems. The show has 108 episodes, releases weekly on Thursdays, and runs about 53 minutes per episode. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $560 per host-read mid-roll.

Why brands sponsor Complex Systems with Patrick McKenzie (patio11)

Reach finance and fintech decision-makers through long-form, analytical host-read sponsorships

  • Weekly episodes with a consistent, high-production interview format and full transcripts
  • Audience concentrated in tech and financial industries, according to the show's own sponsorship page
  • Host-read mid-roll format with optional custom creative written by the production team
Best forB2B SaaS launchesfintech product awareness
Watch forAudience figures are estimates; the show publishes no download data, and the host's own stated reach is the strongest public signal.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Personal Finance25%
Technology & Computing20%
Government & Politics10%
Formats
interview, solo monologue, narrative
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
27 to 67 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 55%: 155 Apple ratings, shifted up one band for a show under two years old, with a weekly cadence, high production, and a Podcast Index popularity of 9.
Audience asks aboutHow do banks and payment systems actually work behind the scenes?Who pays and who is liable when complex infrastructure fails?How are AI and software changing finance and institutions?
Age
10%18-24
35%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States55%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

The sponsorship page names past advertisers CheckHQ, Mercury and Safebase.io and states that the most common format is a host-read mid-roll, but no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover financial crime, fraud controls and the SPLC, which are discussed analytically; the feed sets explicit to 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence21 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 11 days ago, a new one about every 7 days.

We live in a world where our civilization and daily lives depend upon institutions, infrastructure, and technological substrates that are _complicated_ but not _unknowable_. Join Patrick McKenzie (patio11) as he discusses how decisions, technology, culture, and incentives shape our finance, technology, government, and more, with the people who built (and build) those Complex Systems.
Complex Systems with Patrick McKenzie (patio11)'s own show description from the podcast feed

Do you make Complex Systems with Patrick McKenzie (patio11)? Claim or remove this page.

About Complex Systems with Patrick McKenzie (patio11)

Complex Systems with Patrick McKenzie is a weekly podcast hosted by Patrick McKenzie (patio11) that examines how institutions, infrastructure, incentives and technology shape finance, software and government. Each episode features interviews with people who build and run these systems, with episodes typically running 27 to 67 minutes. The show has published 108 episodes, releases on Thursdays and includes full transcripts. The website describes the host as a former software company operator and a former runner of U.S. vaccine location information infrastructure, and says he is a tiny angel investor and an advisor to Stripe.

The show's Apple Podcasts listing shows 155 ratings with an average of 4.9. Listeners are estimated to be mostly in the United States, skewing toward professionals in technology and finance, and the audience is an estimate rather than a published figure. The sponsorship page names past advertisers CheckHQ, Mercury and Safebase.io, and states that Turpentine handles advertising inquiries.

Estimated downloads are 5,000 to 25,000 per episode, which implies a host-read mid-roll rate of about $90 to $560 per episode. This suits B2B SaaS and fintech brands seeking a considered, analytical audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Complex Systems with Patrick McKenzie (patio11) can edit or remove this page at any time.

Questions about Complex Systems with Patrick McKenzie (patio11)

How much does Complex Systems with Patrick McKenzie charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $560 per episode. The show does not publish its rates, so the figure is an estimate from listener signals.

What is Complex Systems with Patrick McKenzie about?

The podcast interviews builders and experts about how finance, technology, government and other institutions work, covering incentives, culture and infrastructure. It is hosted by Patrick McKenzie and released weekly on Thursdays.

How do I contact Complex Systems with Patrick McKenzie about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The show's sponsorship page directs inquiries to Turpentine, which handles advertising for the podcast.

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