Starbooked

Comune di Napoli (@comunenapoli), the official YouTube channel of the municipality of Naples, Italy, publishes city news, public works, culture, sport and events. The channel has about 20,300 subscribers and a median video views of roughly 500, with about 50 uploads a month. Sponsored integrations are not offered; the channel carries public-campaign spots and is not a typical paid creator.

Why brands book Comune

Official Naples city channel with steady public-interest reach

  • About 20,300 subscribers and 11 million lifetime views on the channel
  • Median video at roughly 500 views, with top recent uploads near 22,000
  • Around 50 uploads in the last 90 days, a steady publishing rhythm
Best forpublic service announcementscivic campaigns
Watch forNot a commercial creator; brand placements would conflict with municipal policy and reach is small.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics45%
Travel25%
Society20%
Arts & Entertainment10%
Formats
news reports, event coverage, council session recordings
Tone
informative, institutional
Language
Italian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 4 minutes, with council sessions running over an hour

Audience

Commercial intent2/100
Comments asking for links, prices or where to buy
Sentiment55/100
Positive share of 50 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutwhen new metro stations and lines openhow to attend city events and sports raceshow public housing and urban renewal projects progress
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇮🇹 Italy90%
Other10%
LanguagesItalian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the 'Marco Zurzolo per IoLotto' spot is a municipal anti-violence campaign rather than a paid brand integration.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Council session recordings and anti-camorra coverage (for example 'Napoli Città Anticamorra, la marcia a Scampia') touch on political and crime topics, though the tone is institutional.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube20k49950

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 2 days ago.

Il Comune di Napoli su YouTube per raccontare attraverso le immagini la città di Napoli, l'arte, la bellezza, le iniziative e gli eventi più importanti. I servizi sono realizzati dalla redazione Web TV - Servizio Stampa e web tv (webtv@comune.napoli.it). L'aggiornamento e la gestione del canale è a cura del Servizio Comunicazione istituzionale e Portale web (socialmedia@comune.napoli.it). Se non diversamente specificato, i video sono rilasciati con licenza Creative Commons BY 4.0. Social Media Policy del Comune di Napoli: www.comune.napoli.it/socialmediapolicy. Tutti i commenti sono ben acc
Comune di Napoli's own profile description on YouTube

Are you Comune di Napoli? Claim or remove this profile.

About Comune di Napoli

Comune di Napoli is the official YouTube channel of the municipality of Naples, Italy, run by the city's communications and web TV teams. It posts short news reports on metro and infrastructure works, public events, sports races, cultural festivals and council session recordings, published around 50 times in the last 90 days.

The audience is estimated to be mostly Italian residents of Naples and the surrounding region, with an older skew, though this is an estimate rather than platform data. Reach is modest, with a median video around 500 views and occasional spikes on major stories such as the Scampia housing reportage.

The channel does not sell sponsored integrations. Brands seeking a paid placement should not expect a deal here; the channel's content is institutional. Rates for comparable local creators in the dossier would fall at $20 to $35 CPM, compared with typical paid ad CPMs of $10 to $30.

Written from Comune di Napoli's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Comune di Napoli can edit or remove this page at any time.

Questions about Comune

How much does Comune di Napoli charge for a sponsored video?

Comune di Napoli does not offer sponsored videos, and no paid integrations appear in its last 50 uploads. Its content is municipal and institutional, so brand deals are not part of its publishing. Contact details unlock on Starbooked for $0.80.

What does Comune di Napoli post about on YouTube?

The channel posts news about city works such as the Naples metro, public housing, cultural and sports events, and council session recordings. Videos are typically 2 to 4 minutes, with longer council sessions running over an hour.

How do I contact Comune di Napoli for a brand deal?

Contact details are listed in the channel's description and unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is a public institution and has not opted in for brand work.

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