Cradlewise (@cradlewise) is a US-based YouTube channel from the makers of a smart convertible crib and bassinet for babies up to 24 months. It has about 7,800 subscribers, 656 videos and a median of roughly 1,140 views per video, uploading almost daily. Sponsored integrations cost $150 to $250 per video, mostly short Shorts.
Reach new parents with a sleep-focused smart crib audience
- Median of about 1,140 views per video across the last 30 uploads
- Nearly all content is Shorts, so rates sit at the cheaper Shorts tier
- Channel has posted 50 videos in the last 90 days, a steady pace
Brand fit report
Content
- Formats
- short parent testimonial clips, comedic skits, brand explainer shorts
- Tone
- warm, humorous
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- baby sleep products, nursery furniture
- Affiliate links
- No
Most recent videos are brand-produced customer stories and promotions for Cradlewise itself, not third-party sponsorships; the channel's own product is the subject.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is wholesome parenting material with no flagged themes in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Can Babies Become Dependent on a Smart Crib? | Cradlewise · 556 views
▶Parents Need More of This 🤍 | Cradlewise Smart Crib · 1.9k views
▶Mom Brings Out the Big Guns at Bedtime 😂 | Cradlewise · 1.7k viewsLast three uploads, latest today.
Meet Cradlewise — a self learning crib that safeguards your baby's sleep from newborn to toddler. This crib automatically bounces your baby to sleep along with soothing music - just like how a mother would! The smart crib also has integrated baby monitor, bassinet mode and sleep analytics. All of these are customizable to suit your baby's needs through a smartphone app. Know more : Website : https://cradlewise.com Facebook : https://www.facebook.com/Cradlewise/ Instagram : https://www.instagram.com/cradlewise/ Medium : https://medium.com/cradlewise
About Cradlewise
Cradlewise is the YouTube channel of the company behind a smart convertible bassinet and crib with built-in monitoring and soothing motion. The channel posts short parenting clips, customer stories and comedic skits, mostly under a minute, and uploads almost every day. Its audience is estimated to be mostly English-speaking parents in the United States.
The channel has about 7,800 subscribers and a median of roughly 1,140 views per video across the last 30 uploads. Because most videos are Shorts, sponsored integrations are priced at $4 to $8 per 1,000 median views, or $150 to $250 per video. That works out to a CPM of about $4 to $8 per 1,000 views, below the $10 to $30 typical for paid ads, though it reflects a small but focused audience.
Brands selling baby sleep, nursery or family tech products who want a parent audience in short-form video should consider booking this channel.
Written from Cradlewise's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Cradlewise can edit or remove this page at any time.
Questions about Cradlewise
How much does Cradlewise charge for a sponsored video?
Based on a median of about 1,140 views and a Shorts-heavy format, a sponsored integration is estimated at $150 to $250 per video. Rates are USD per video and are estimates from public channel data, not a published rate card.
What does Cradlewise post about on YouTube?
The channel posts short parenting videos about baby sleep, nursery setup and family life, many featuring real parents sharing their experience with a smart crib. Most clips are under a minute and include comedic skits and customer testimonials.
How do I contact Cradlewise for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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