Starbooked

Crafting with Cass

@craftingwithcass · US · EN

Cass, known as Crafting with Cass (@craftingwithcass), is a US-based DIY creator who makes budget crafts, Dollar Tree home decor and Cricut projects. Her channel has about 4,320 subscribers and a median of 206 views per video, with roughly one upload a month. Sponsored integration rates are estimated at $150 to $250 per video.

Why brands book Crafting

Budget DIY home decor creator with a loyal crafting niche

  • Median of 206 views per video suggests a small but engaged niche audience
  • Dollar Tree and Cricut tutorials fit craft supply and home decor brands
  • Uploads about 11 videos a year, so a booked integration gets a predictable slot
Best forcraft supply brandsbudget home decor retailers
Watch forViews are low and dropping, so expect modest reach per integration.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden60%
Hobbies & Interests40%
Formats
step-by-step tutorial, haul and transformation, project showcase
Tone
friendly, encouraging
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 20 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement4.0%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific Dollar Tree project look high-endwhich Cricut materials and vinyl work bestwhat supplies to buy on a tight budget
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
70%women
30%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
craft supplies, home decor
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; affiliate flag is set in the channel data without named sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions are craft tutorials with no flagged content, including a Barbie birthday party video.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.3k2063

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

Welcome to "Crafting with Cass!" This channel is dedicated to the love of crafting and everything CREATIVE! This channel is evidence that it's never too late to reach for a dream and you're never too old to live your life to the fullest! Showcasing a positive outlet and a refuge from the streets. Please join me, like and watch as I transform and create....one project at a time. Also subscribe to the blog/website at https://www.craftingwithcass.com/ to stay updated on everything new with Crafting with Cass! #Craftingforthestreets Thankful, ---Cass ❤ #diycrafts #diy #crafts Business cont
Crafting with Cass's own profile description on YouTube

Are you Crafting with Cass? Claim or remove this profile.

About Crafting with Cass

Crafting with Cass is a US-based DIY channel run by Cass, who posts budget craft tutorials, Dollar Tree home decor makeovers, Cricut projects and seasonal decorating ideas. Videos are long, usually 8 to 20 minutes, and filmed as screen-style step-by-step builds with a low production budget. Her website describes the channel as affordable DIYs for everyone, which matches the content.

The audience is estimated to be mostly women aged 35 and older in the United States, though this is an estimate based on content, not verified data. Median views are around 206 per video against 4,320 subscribers, with a few projects reaching well above that. The channel has no disclosed sponsorships in its recent uploads, though affiliate links are indicated.

For brand work, a sponsored integration is estimated at $150 to $250 per video, based on median views and the $20 to $35 CPM rule for long-form content, which compares with typical paid ad CPMs of $10 to $30. Craft supply and budget home decor brands looking for a niche, hands-on audience should consider booking.

Written from Crafting with Cass's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Crafting with Cass can edit or remove this page at any time.

Questions about Crafting

How much does Cass charge for a sponsored video?

Based on the channel's median of about 206 views per video, a sponsored integration is estimated at $150 to $250 per video. This is a floor-based estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Cass post about on YouTube?

Cass, of Crafting with Cass, posts DIY craft tutorials, mostly Dollar Tree home decor makeovers, Cricut vinyl projects, and seasonal decorating ideas. Videos are long step-by-step builds, usually 8 to 20 minutes.

How do I contact Cass for a brand deal?

Business contact details for Crafting with Cass are listed on the channel, and the website is craftingwithcass.com. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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