Starbooked

Keep Calm and Craft On - ILYB Designs

@keepcalmandcrafton · US · EN

Stephanie Miller, known as @keepcalmandcrafton and ILYB Designs, is a US-based DIY and crafting creator who posts tutorials on laser engraving, dollar store projects and home decor. The channel has about 8,700 subscribers and a median of roughly 3,500 views per video. Uploads have been sporadic, with none in the past year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Keep

Budget DIY audience engaged with Dollar Tree and laser projects

  • Median of about 3,500 views per video, with top uploads reaching over 40,000 views
  • Strong fit for craft supply and home decor products with a clear how-to format
  • Viewers who comment on tutorials show high commercial intent for craft tools
Best forcraft supply brandshome decor productslaser engraving tools
Watch forUploads have stopped in the past year, so recent reach may be lower than the channel history suggests.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Home & Garden30%
Formats
step-by-step tutorials, project showcases, haul videos, home tours
Tone
friendly, instructional
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
6 to 20 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 41 comments
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutwhich laser or machine to buyhow to make a specific project with Dollar Tree supplieshow to get clean engraving and straight lettering
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
85%women
15%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
craft supplies, laser engraving equipment
Affiliate links
Yes

The channel metrics show an affiliate flag and a 2% sponsored share, and the description links to the creator's own shop, ilybdesigns.com, but no named sponsor appears in the recent titles or descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover home decor, holiday crafts and laser projects, with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.7k3.5k0

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1307 days ago.

Hi, I'm Stephanie! I've created this channel to help you create beautiful do-it-yourself projects with detailed tutorials where I share my best tips and tricks for a variety of different project types. If you like DIY's, then this is the channel for you, so be sure to SUBSCRIBE. Be sure the bell icon is on so you know when a new video is published! (I'm aiming for a new video once a week, but you know how crazy life can get sometimes, so please forgive me if I vary from that from time to time.) If you like the look of DIY, but don't like the 'yourself' part, check out my online shop for rea
Keep Calm and Craft On - ILYB Designs's own profile description on YouTube

Are you Keep Calm and Craft On - ILYB Designs? Claim or remove this profile.

About Keep Calm and Craft On - ILYB Designs

Keep Calm and Craft On, run by Stephanie Miller under the handle @keepcalmandcrafton and the ILYB Designs brand, is a United States DIY channel with about 8,700 subscribers. The creator posts tutorials on Glowforge laser projects, Dollar Tree crafts, holiday decor and home organization, usually as long-form videos of six to twenty minutes. Per the creator's website (ilybdesigns.com), the business sells personalized gifts, engraved keepsakes and custom shirts made in North Carolina.

The channel's audience is estimated to be mostly women aged 25 to 44 in the United States who enjoy home projects and gift making. Median views sit near 3,500 per video, with a few breakout tutorials well above that. Uploads have been irregular, with none recorded in the last year.

At the rate rule of $20 to $35 per 1,000 median views, a sponsored integration would be estimated at $150 to $250 per video, a CPM of $20 to $35, which is above the $10 to $30 typical for paid ads. This channel suits craft supply and home decor brands that want demonstrations of their products.

Written from Keep Calm and Craft On - ILYB Designs's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Keep Calm and Craft On - ILYB Designs can edit or remove this page at any time.

Questions about Keep

How much does Stephanie Miller charge for a sponsored video?

Based on median views of about 3,500 and the Starbooked rate rule, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public channel data, not a published rate card, so confirm pricing directly with the creator.

What does Stephanie Miller post about on YouTube?

The channel focuses on DIY crafts, including Glowforge laser tutorials, Dollar Tree projects, holiday decor and home organization. Videos are typically six to twenty minutes and show step-by-step builds with supply lists.

How do I contact Keep Calm and Craft On for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's description lists a creator email address and invites video requests through comments. Boosted creators can be booked through Starbooked.

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