Starbooked

文化土豆 Culture Potato

Podcast · www.culturepotato.com · ZH
Hosted by Yifan Zhang

Culture Potato (文化土豆), hosted by 益康糯米 (Yifan Zhang), is a Chinese-language roundtable on film, literature, theatre and cultural history. The show has 281 episodes, released roughly every six weeks, with a median length of about 73 minutes. Estimated downloads are 1,000 to 3,000 per episode, with a rate of $40 to $90 per mid-roll read.

Why brands sponsor 文化土豆 Culture Potato

Long-form Chinese-language literary and film roundtable with a loyal, paying listener base

  • 281 episodes since 2017, with a steady core of recurring segments
  • Apple Podcasts rating of 4.5 from 224 ratings, 78 percent of them five stars
  • Listeners are funded directly through memberships and a sponsor shop, showing high engagement
Best forcultural and publishing brandsChinese-speaking audience campaignspremium books or film-related products
Watch forAudience is niche and cadence is roughly every six weeks, so reach per episode is modest.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment60%
Books & Literature25%
Society15%
Formats
co-hosted roundtable, episode-length close reading, themed film and book discussion
Tone
erudite, playful
Language
Chinese
Production
Clean, edited audio
Typical length
65 to 80 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 50%: 224 Apple ratings suggest 2,000 to 8,000 band, but the show is mature and its long cadence and niche content pull the estimate toward the 1,000 to 3,000 range; Acast hosting and Podcast Index popularity 9 were also considered.
Audience asks aboutwhich films and novels to read or watchhow to interpret classic workswhat the hosts recommend in cultural history
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
50%women
50%men
Countries
Hong Kong20%
Taiwan15%
🇺🇸 United States20%
🇬🇧 United Kingdom10%
LanguagesChinese 95%English 5%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The website links a sponsor shop (赞助商店), a paid membership newsletter and paid series, so monetisation is audience-funded rather than ad-funded; no sponsor mentions found in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover classic novels, films and plays (for example 'Grand Theft Hamlet' and Kurosawa-era cinema) with no explicit flag; the website carries an adult-content notice for some listeners.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 25 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence15 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 71 days ago, a new one about every 42 days.

🪜墙内听众自22年10月28日起需要连接VPN收听🪜 益康糯米主持的文艺潮流圆桌节目,聊影视、文学、戏剧和文化历史。完整节目、会员通讯、付费系列、会员小报、听众群链接等等资源请访问官网:culturepotato.com。文化土豆并不上传除自己服务器与 YouTube 之外的任何内容平台,无法保证其他平台上节目的其完整性,谢谢留意。 Hosted on Acast. See acast.com/privacy for more information.
文化土豆 Culture Potato's own show description from the podcast feed

Do you make 文化土豆 Culture Potato? Claim or remove this page.

About 文化土豆 Culture Potato

Culture Potato (文化土豆) is a Chinese-language podcast hosted by 益康糯米, whose listed name is Yifan Zhang, according to the RSS feed. The show is a roundtable on film, literature, theatre and cultural history, with recurring segments that revisit classic works. The website, culturepotato.com, describes the show as a weekly programme, although the feed shows a cadence of roughly every six weeks across 281 episodes that began in June 2017. Typical episodes run about 65 to 80 minutes.

Apple Podcasts lists the show with 224 ratings and an average of 4.5 stars, with most ratings at five stars. Based on these signals, the show is estimated to reach 1,000 to 3,000 downloads per episode, a figure that is an estimate and not a published count. The feed shows no sponsor mentions; the website instead promotes a sponsor shop, paid series and a membership newsletter.

The show suits cultural, publishing and book-related brands seeking a Chinese-speaking, literate audience. A single host-read mid-roll would be priced at roughly $40 to $90 per episode, based on the estimated download range. Sponsors can contact the show via its contact email, which unlocks on Starbooked for $0.80, or book through Starbooked.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 文化土豆 Culture Potato can edit or remove this page at any time.

Questions about 文化土豆 Culture Potato

How much does Culture Potato charge for a podcast sponsorship?

Based on an estimated 1,000 to 3,000 downloads per episode, a host-read mid-roll is indicatively priced at $40 to $90 per episode. Final terms are set with the show after contact.

What is Culture Potato about?

Culture Potato is a Chinese-language roundtable podcast on film, literature, theatre and cultural history, with long-form discussions of classic works.

How do I contact Culture Potato about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Culture Potato can also be booked through Starbooked, and boosted listings are available for faster response.

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