Cutco Cutlery (@cutco) is a US brand channel from the family-owned knife maker in Olean, New York, posting short kitchen tips, factory footage and recipe clips. It has about 5,050 subscribers, 249 videos and a median of 373 views per video. Uploads run about 38 per year, and a sponsored integration is estimated at $150 to $250 per video.
Short kitchen-knife clips from an American-made brand, with steady factory-floor authenticity
- Median of 373 views per video, with the top recent clip at 2,213 views
- About 38 uploads a year, most of them under 60 seconds
- Shorts make up 86% of uploads, giving a low cost per 1,000 views for short placements
Brand fit report
Content
- Formats
- short tip clips, factory process footage, recipe demonstrations
- Tone
- informative, warm
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- kitchen knives, cutlery
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is kitchen tips and factory footage with no flagged titles; a few titles cover Alzheimer's awareness, handled respectfully.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5k | 373 | 11 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Blue is Back💙🔪 · 34 views
▶Here are two uses for Cutco's 5" Petite Santoku! Perfect for · 379 views
▶The Best Knives To Cut Cruciferous Vegetables. A sharp edge · 132 viewsLast three uploads, latest today.
Cutco® is a family-owned, small-town manufacturing company that provides not just premium, American-made knives, but kitchen solutions and knife know-how that can simplify and ease your cooking challenges. American Made Cutco® Knives have been made for more than 70 years at our factory in Olean, New York. Made in America is more than where we manufacture our knives. It is a deep-rooted commitment to providing American jobs that support families, quality American products and exceptional American service. All Cutco Knives are American made, and we are committed to keeping it that way. The F
About Cutco Cutlery
Cutco Cutlery is the official YouTube channel of the family-owned knife maker based in Olean, New York. The channel posts mostly short clips under a minute, including kitchen tips using Cutco knives, recipe demonstrations with culinary partners, and footage from the factory floor. Uploads run about 38 times a year, with a large share formatted as YouTube Shorts.
The audience is estimated to be mostly US home cooks and people interested in American manufacturing, with an older skew. These figures are estimates, not platform data. The channel has no sponsorship history in its recent uploads.
Brands looking for a kitchen or made-in-USA placement can book a sponsored video for an estimated $150 to $250. At a CPM of $20 to $35 per 1,000 median views, it is priced at a similar range to paid ads, where a CPM of $10 to $30 is typical. Brands with an existing kitchen-tool or American-made product line should consider it.
Written from Cutco Cutlery's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Cutco Cutlery can edit or remove this page at any time.
Questions about Cutco
How much does Cutco Cutlery charge for a sponsored video?
Based on the channel's median of 373 views and its Shorts-heavy mix, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public metrics, not a published rate card.
What does Cutco Cutlery post about on YouTube?
The channel posts short kitchen tips using its knives, recipe demonstrations with culinary partners, and factory-floor footage from its Olean, New York plant. Most videos run under a minute.
How do I contact Cutco Cutlery for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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