Dalstrong (@dalstrong) is a kitchen knife and cookware brand whose YouTube channel, with about 46,300 subscribers and 87 million lifetime views, posts short-form knife slicing clips, unboxings and product videos. Median views are around 1,700 per video, with about 50 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video, with the brand's own channel reaching viewers mainly through Shorts.
Knife-focused channel with 87 million lifetime views and Shorts-driven reach
- About 1,700 median views per video, with the top recent uploads reaching 18,000 to 29,000 views
- About 50 uploads in the past 365 days, roughly one per week
- Estimated sponsored rate of $150 to $250 per video, about $20 to $35 CPM on long-form views
Brand fit report
Content
- Formats
- short-form ASMR slicing clips, product unboxings, brand story and factory videos
- Tone
- polished, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 1 to 6 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- kitchen knives, knife blocks, cookware, BBQ tools
- Affiliate links
- Yes
Video descriptions link to product pages and an Amazon storefront, with no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Knife-handling and blade content carries mild violence risk, though titles such as 'Experience The THINNEST KNIFE BLOCK EVER MADE' are neutral.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 28 / 100
Public rule, same for everyone. How it works.
Recent videos
▶ASMR Slicing Video · 1.2k views
▶Valhalla Series 7” Cleaver Knife 🔪 · 2.1k views
▶Meet the ARRO Series Knife Block. 🔪 · 755 viewsLast three uploads, latest today.
Dalstrong is a professional chef knife, cookware, and accessory company dedicated to offering innovative, world-class products to professionals, aspiring chefs, and home cooks at every stage of their culinary journey. We also offer knife block sets, a variety of aprons and cutting boards, and knife sharpening and storage tools for chef knives. Website : https://dalstrong.com/ Amazon : https://www.amazon.com/stores/page/7AFD8071-3F34-47A9-B0DD-7FB5F9C8E77E Subscribe to all our channels: Dalstrong: https://www.youtube.com/@Dalstrong How-To: https://www.youtube.com/@DalstrongHowTo Cinematic:
About Dalstrong
Dalstrong is a kitchen knife, cookware and accessory brand whose YouTube channel publishes product showcases, unboxings, ASMR slicing clips, and pop-culture collaboration releases such as its Game of Thrones and Rick and Morty editions. Most videos are short, and about 72 percent of recent uploads are Shorts, with roughly 50 uploads over the past year.
The audience is primarily English-speaking and US-based, with an estimated mix across the 25 to 44 age range, and most viewers appear to be home cooks and knife enthusiasts. Median views are around 1,700 per video, while top uploads reach tens of thousands. Based on the channel's own data, a sponsored integration would be estimated at $150 to $250 per video; at $20 to $35 CPM for long-form views, this compares with the $10 to $30 CPM typical of paid ads.
Brands in home goods, kitchen tools and collectibles may find the channel useful for product launches. Creators in the same niche may also be worth comparing for outside-brand integrations.
Written from Dalstrong's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dalstrong can edit or remove this page at any time.
Questions about Dalstrong
How much does Dalstrong charge for a sponsored video?
Based on the channel's median views of about 1,700 and its Shorts-heavy format, an estimated sponsored integration would be $150 to $250 per video. This is an estimate from public metrics, not a published rate. Contact details unlock on Starbooked for $0.80.
What does Dalstrong post about on YouTube?
Dalstrong posts knife and cookware showcases, unboxings, ASMR slicing clips, and collaboration releases such as its Game of Thrones and Rick and Morty editions. Most videos are short, with a growing share of brand story and factory content.
How do I contact Dalstrong for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's own website lists a contact page for inquiries and collaboration. Boosted creators can be booked through Starbooked.
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