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DaanUtsav, a nonprofit festival-of-giving channel from India (@daanutsav), posts short campaign videos about its annual October 2 to 8 giving week. It has about 6,480 subscribers and a median of 237 views per video, with uploads paused since 2024. Sponsored integration rate: $150 to $250 per video.

Why brands book DaanUtsav

Family-friendly India giving-festival channel suited to cause-driven brand campaigns

  • About 6,480 subscribers and a 1.68 million-view top video show celebrity reach on specific campaigns.
  • Median of 237 views per video, so the audience is small on regular uploads.
  • Uploads have paused since 2024, with 0 uploads in the last 365 days.
Best forcause marketingcorporate social responsibility campaigns
Watch forNo uploads in over a year and low median views; verify the channel is still active before booking.

Brand fit report

Content

Topics, IAB taxonomy
Charity and Philanthropy70%
Music20%
Education10%
Formats
short campaign clips, celebrity invitation videos, music and karaoke edits
Tone
uplifting, earnest
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow to take part in DaanUtsavwhich charities or NGOs to supporthow to volunteer for the festival
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
55%women
45%men
Countries
🇮🇳 India90%
🇺🇸 United States3%
🇬🇧 United Kingdom2%
LanguagesEnglish 80%Hindi 20%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is festival promotion and charity stories with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.5k2370
X–––

Benchmark score: 6 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 737 days ago.

Be part of India's largest philanthropic event -- #DaanUtsav ( formerly the Joy of Giving Week). DaanUtsav is India’s very own festival of giving. It aims to spread love, joy and happiness among those who are lesser fortunate than us, and for each one of us to experience the joy in giving. It is like our own Eid or Diwali, with a key feature that it celebrates “giving”. People celebrate this festival in various ways. Some people donate money, some their time, some materials, and some just pure love. DaanUtsav is celebrated for a week starting from Gandhi Jayanti (Oct 2-8) every year, and was
DaanUtsav's own profile description on YouTube

Are you DaanUtsav? Claim or remove this profile.

About DaanUtsav

DaanUtsav (@daanutsav) is the YouTube channel of India's festival of giving, formerly known as Joy of Giving Week, celebrated each year from October 2 to 8. According to its website, the initiative encourages people to donate money, time or materials, and the channel posts short clips featuring celebrities, volunteers and cause stories.

The channel is estimated to reach an Indian audience that is mostly English-speaking and skews toward adults aged 25 to 44. Its 270 videos have a median of 237 views, while a few celebrity-led campaign clips have reached over one million. Most content runs under one minute and has not been uploaded since 2024.

Brands in cause marketing or CSR may find the channel suited to festival-linked campaigns. Estimated rate is $150 to $250 per video, which at a $20 to $35 per 1,000 median views rule is well above the typical $10 CPM paid-ad benchmark for this low-view audience.

Written from DaanUtsav's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DaanUtsav can edit or remove this page at any time.

Questions about DaanUtsav

How much does DaanUtsav charge for a sponsored video?

Based on its median of 237 views and short-form format, DaanUtsav's estimated rate is $150 to $250 per video. The rate is a floor for small channels and is not a published price list. Confirm current availability before budgeting.

What does DaanUtsav post about on YouTube?

DaanUtsav posts short campaign videos about India's annual October giving festival, including celebrity invitations, volunteer stories and music edits of its theme song. Most clips run under one minute and are mainly in English with some Hindi.

How do I contact DaanUtsav for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can check for a boost before reaching out.

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